Fashion

Burberry's New Summer Monogram Campaign Stars Gisele Bündchen

Uniting two icons to create something new.

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2,995 Hypes

Burberry's New Summer Monogram Campaign Stars Gisele Bündchen

Uniting two icons to create something new.

Burberry‘s new TB Summer Monogram collection celebrates the brand’s duality, fusing past and present.

Starring in the campaign is model Gisele Bündchen, who poses alongside unreleased portraits of herself, captured by photographer duo Luigi and Iango ten years prior. Inspired by a collision of icons, the campaign exudes effortless beauty and sees Bündchen at complete ease. “I was so happy to see Riccardo again after such a long time and shooting with my sweet friends Luigi and  Iango is always a blast. It was so special spending time with everyone, we had so much fun on set,” the model said of the campaign in a press release.

The Monogram collection seeks to revive Burberry’s iconic heritage, uniting two of the brand’s signature icons. For Summer 2022, the classic Nova check is merged with the TB monogram, first introduced by Riccardo Tisci, Burberry’s Chief Creative Officer. A blend of classic trench coats, silk-blend bomber jackets and silk dresses, the collection sees staple pieces like cotton shirts and swimwear getting a monogram makeover.

Bündchen joins a long list of iconic models who have fronted campaigns for the brand in 2022, including the likes of Bella Hadid, Jourdan Dunn, Lourdes Leon and Ella Richards.

The new TB Summer Monogram collection is available from Burberry’s website and in select stores.

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