Footwear

ASICS Taps Awake NY, Andersson Bell and Brain Dead for Its Paris Pop-up

You won’t want to miss it.

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947 Hypes

ASICS Taps Awake NY, Andersson Bell and Brain Dead for Its Paris Pop-up

You won’t want to miss it.

ASICS continues its streak of powerful collaborations by partnering with streetwear icons Andersson Bell, Awake NY and Brain Dead on the remix of some of its most loved silhouettes. To commemorate the occasion and celebrate the Fashion Week season, the four entities are hosting an exclusive pop-up store in Paris to sell their collaborative, limited-edition sneakers.

Keep reading for more information on each collaboration.

AWAKE x ASICS GEL-NYC

Priced at €160 (Approximately $173 USD), the sleek, new Asics GEL-NYC is a tribute to the city that never sleeps and combines the technology and retro design behind the cult-loved silhouettes, Nimbus 3, GEL-MC Plus V and GEL-Cumulus 16. Available in two colorways, the pair sees an upper built from mesh, leather and suede along with a full-length GEL sole.

ANDERSSON BELL x ASICS GEL-SONOMA™ 15-50

Also priced at €160 (Approximately $173 USD), the exclusive ASICS Gel-Sonoma 15-50 by Korean label Andersson Bell draws inspiration from Scandinavia and Korea and offers an outdoor classic reimagined with bold colors. Available in three different versions, the silhouette sees flashes of green, orange, pink, red, beige, brown and black tones. A small quantity of the pairs will also be sold through Andersson Bell’s website.

BRAIN DEAD x ASICS GEL-NIMBUS™ 9

Following recent collaboration with Florence Tétier, ASICS has tapped American creative studio Brain Dead to revisit its Nimbus-9 sneaker. Priced at €180 (Approximately $195 USD), the pair combines retro colors and a futuristic build. Offering one of the boldest palettes of the season, the Nimbus-9 by Brain Dead arrives in shades of yellow, pink and green.

The ASICS Paris Pop-up store in collaboration with Awake NY, Andersson Bell and Brain Dead will be open to the public from January 19 until January 21.

ASICS Pop-up Store
35 Rue des Francs-bourgeois
75004
Paris

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