Footwear

Concepts Unveil Exclusive New Balance 1906R Campaign, "Women and Their Collections"

An exploration of the objects women collect through their work and pursuits.

By
697 Hypes

Concepts Unveil Exclusive New Balance 1906R Campaign, "Women and Their Collections"

An exploration of the objects women collect through their work and pursuits.

Concepts and New Balance are continuing their collaborative efforts with the debut of an exclusive 1906R silhouette. To commemorate the launch, the streetwear and footwear platform has unveiled a special editorial titled “Women and their Collections,” an exploration of the objects women collect through their work and pursuits.

The campaign sees NewYork-based spatial designer Christine Espinel, athlete Angie Chavez and archivist and curator Djali Brown-Cepeda among their favorite objects. Through the lens of London-based photographer Sirui Ma, we see Espinel leaning in an iconic Gaetano Pesce Broadway chair for inspiration or Brown-Cepeda amongst her collected imagery, vinyl collection, framing and scanning tools. Meanwhile, Chavez is portrayed amongst her climbing mat, medicine ball, foam roller, bike pump and helmet.

On the making of the campaign, Annie Morgan, Brand Director at Concepts, commented: “We really wanted to focus on women and their collections, and not just sneakers, but the objects that they use daily to enhance their lives or what pushes their individuality. We worked with Christine, Djali and Angie, all super unique and amazing in their own right. Sirui, our photographer, and our producer who directed this, Mellany, all embody that true New York strong female spirit.”

She continued, “Given the quality and values that New Balance represents, we know these women embody that and could continue to tell an interesting and fresh story. I love working with close-knit female teams, and in this industry, it’s hard to make it happen, so when it does, we always feel really good about the femme perspective we are projecting with the imagery. New Balance has given us repeated opportunities to run our own creative and support with exclusive launches. It is an amazing partnership.”

As for the exclusive 1906R sneakers, Concepts has unveiled four unisex styles in monochromatic colors. Arriving in black, white and beige hues, the silhouettes deliver a deconstructed feel through a combination of suede and mesh material. All sneakers include midsole cushioning for a versatile, flexible fit, as well as heel cushioning for additional stability and comfort.

Priced at $170 USD, the Concepts interpretation of New Balance 1906R is now available to purchase online and in stores.

Read Full Article
Share this article

What to Read Next

New Balance Unveils "We Got Now" Campaign Featuring Jack Harlow
Footwear

New Balance Unveils "We Got Now" Campaign Featuring Jack Harlow

Debuting the New Balance 9060’s.
7,879 Hypes

New Balance Drops 2002R in Cozy "Toast" Color
Footwear

New Balance Drops 2002R in Cozy "Toast" Color

Served with a side of buttery soft leather.
1,743 Hypes

The Basement x New Balance 2002R Drop "Stone Grey" Sneaker
Footwear

The Basement x New Balance 2002R Drop "Stone Grey" Sneaker

Available on December 4.
5,672 Hypes


New Balance Brings the "Sea Salt" Colorway to a Women's 550
Footwear

New Balance Brings the "Sea Salt" Colorway to a Women's 550

Put your AF1s on ice right quick…
9,467 Hypes

Jenna Ortega Stuns in Backless Hooded Gown at Saint Laurent Menswear Show
Fashion

Jenna Ortega Stuns in Backless Hooded Gown at Saint Laurent Menswear Show

Wednesday Addams takes over Paris Fashion Week.
67,082 Hypes

Nike Air Force 1 Low Gets the Fiery "ATL" Treatment
Footwear

Nike Air Force 1 Low Gets the Fiery "ATL" Treatment

Alongside the Dunk Low.
2,321 Hypes

Big Bang's Taeyang Is Givenchy's Newest Brand Ambassador
Fashion

Big Bang's Taeyang Is Givenchy's Newest Brand Ambassador

The K-pop star will be attending the brand’s PFW Men’s show this week.
5,072 Hypes

Apple Unveils New Macbook Pro Featuring M2 Pro and M2 Max Chips
Tech

Apple Unveils New Macbook Pro Featuring M2 Pro and M2 Max Chips

Offering a game-changing performance and the longest battery life ever.
1,279 Hypes

Baum und Pferdgarten SS23 Offers an Evocative Portrait of a Timeless Woman
Fashion

Baum und Pferdgarten SS23 Offers an Evocative Portrait of a Timeless Woman

The collection questions, “What is eternal style, and what is fashion?”
783 Hypes

Margot Robbie’s Undone "Bedhead" Curls Makes Sleepy Hair Chic
Beauty

Margot Robbie’s Undone "Bedhead" Curls Makes Sleepy Hair Chic

The sexy and textured is very befitting for the starlet.
1,100 Hypes


Selena Gomez Shuts Down Body Shaming Haters
Entertainment

Selena Gomez Shuts Down Body Shaming Haters

Bye, Felicia.
1,737 Hypes

"Lip Gloss Nails" Will Be the LBD of Manicure Trends for 2023
Beauty

"Lip Gloss Nails" Will Be the LBD of Manicure Trends for 2023

But please do not add literal lip gloss to your nails.
12,296 Hypes


More ▾
 
Subscribe to our Newsletter

Keep updated on the latest news.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Looks like you’re using an ad-blocker

We charge advertisers instead of our readers. Support us by whitelisting our site.

Whitelist Us

How to Whitelist Us

screenshot
  1. Click the AdBlock icon in the browser extension area in the upper right-hand corner.
  2. Under “Pause on this site” click “Always”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the AdBlock Plus icon in the browser extension area in the upper right-hand corner.
  2. Block ads on – This website” switch off the toggle to turn it from blue to gray.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the AdBlocker Ultimate icon in the browser extension area in the upper right-hand corner.
  2. Switch off the toggle to turn it from “Enabled on this site” to “Disabled on this site”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the Ghostery icon in the browser extension area in the upper right-hand corner.
  2. Click on the “Ad-Blocking” button at the bottom. It will turn gray and the text above will go from “ON” to “OFF”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the UBlock Origin icon in the browser extension area in the upper right-hand corner.
  2. Click on the large blue power icon at the top.
  3. When it turns gray, click the refresh icon that has appeared next to it or click the button below to continue.
screenshot
  1. Click the icon of the ad-blocker extension installed on your browser.You’ll usually find this icon in the upper right-hand corner of your screen. You may have more than one ad-blocker installed.
  2. Follow the instructions for disabling the ad blocker on the site you’re viewing.You may have to select a menu option or click a button.
  3. Refresh the page or click the button below to continue.