Chanel Names NewJeans' Minji Brand Ambassador
Covering the fashion, beauty and watch categories.
NewJeans‘ Minji is the latest K-pop artist to be picked up by Chanel, being named the brand’s official ambassador in the fashion, watches and beauty categories.
The South Korean group, which has gone viral for its hits (most recently “OMG“), has announced partnerships with luxury houses over the past few months. Hyein is the official ambassador for Louis Vuitton; Danielle for Burberry; and Hanni for Armani Beauty and Gucci.
As part of the grand reveal, Minji took the cover of Elle Korea‘s March 2023 issue, appearing in tweed jackets and hats signature to the fashion house along with beauty looks courtesy of Chanel Beauty products.
That leaves Haerin as the only NewJeans member that has yet to be picked up by a major brand, although she was spotted back in November wearing a full Dior look at the airport.
You can head over to NewJeans’ Instagram to see the official announcement.
