Naomi Campbell Stars in Fendi's Peekaboo Bag Campaign
First debuted at Fendi’s SS09 show.
First debuted on Fendi’s Spring/Summer 2009 runway, the bag was designed in response to the concept of the “it-bag” as a means to stand out from the crowd and refocus our attention back to high-quality design and craftsmanship. “There was an invasion of bags on the catwalk everywhere at the time, so I really wanted to create a bag that only a real leather goods maker like FENDI could possibly make,” says Silvia Venturini Fendi in a press release.
“It was the moment to set things straight with a new classic. I wanted to evoke the beauty of a vintage bag with a lock, but for the first time make it about the movement of the bag,” she adds. “With the Peekaboo, I really wanted to produce that idea in a bag. That’s why I selected a very soft leather, as the bag was shown open and inside you could reveal a different colour of a very beautiful glove leather. It is a bag to be experienced: when you put your hands inside a Peekaboo, you can feel some of the softest leather in the world.”
As a result, Campbell’s distinctive persona is one of few that truly matches the energy of the Peekaboo. Offering a true duality of minimal and geometric, the signature bag boasts a trapezium shape and merges both supple and rigid forms. Featuring a double turnlock upper and weighted keyhole hardware, the bag showcases a suspended drape on opening, highlighting its curved “smile” shape that it’s become so synonymous with.
Take a look at Campbell in the campaign above, and head to Fendi’s website for a closer look.
In other campaign news, NewJeans’ Hanni and Chloe Bailey star in Gucci’s SS23.