Peep Inside Heaven by Marc Jacobs' First-Ever London Store
Complete with dizzying neons and plush pink carpets.
Heaven by Marc Jacobs has amassed a cult following since its launch in 2020, designed to represent a digital-inspired utopia for its dedicated Y2K fan base.
In the last three years, the subculture-serving brand has released collaborations with Kiko Kostadinov and enlisted indie band the Deftones for its latest collection and now, Heaven is set to open its first-ever physical store, located in the heart of London. Opening its doors in Soho, aka one of the city’s biggest cultural hubs, the new store will feature the brand’s latest co-ed collection plus special collaborations and limited-edition releases.
As exciting as its contents will be, the store itself also boasts a masterclass in grunge-inspired design. Kitted out with plush pink carpets and edgy concrete flooring, Heaven’s facade arrives with scintillating neon lighting — echoing Soho’s seedy past. Inside, the store comes complete with a host of specifically-curated home goods and accessories, including books from CLIMAX bookshop, posters sourced by Unified Goods and products direct from Sandy Liang.
Take a first look at the forthcoming Heaven by Marc Jacobs London store, set to open at 10 Brewer Street on March 10.
