AMI x Novo Team Up for a Playful Co-Ed Collection
Captured on the streets of South Korea.
French label AMI has joined forces with Korean artist Novo to deliver a collection of co-ed essentials.
Designer Alexandre Mattiussi gives Novo free reign to reimagine the brand’s signature silhouettes and motifs, capturing the garments on the streets of South Korea. AMI’s de Cœur heart emblem joins a jovial monkey with creative flair, donning a beret, Ami-branded tee and of course, a paint brush. The playful illustration unites the offering, adorning spacious hoodies as a crest or arriving proudly on a T-shirt. The collection’s standout is a button-down shirt splattered with the adorable character carrying an AMI tote bag, while a bright crimson beanie featuring the brand’s A logo with a smiley face crown adds a pop of color, while completing the offering.
Take a closer look at the AMI x Novo collection in the gallery above, which is available in stores and on AMI’s online store.
