Aries Opens Its First-Ever London Store
Complete with its very own Paperboy cafe.
UK streetwear label Aries just opened its first-ever London store, and there’s a lot to be excited about.
Located across 4,000 square feet in Soho, the retail destination spans two floors and was designed in collaboration with Brinkworth and Wilson Brothers. Comprising Aries’ in-line collections, the location is set to function as a curated concept store and will house occasional installations, pop-ups and an ever-changing line of collaborators.
Perhaps its most exciting partner though is Parisian-born coffee shop, Paperboy, which will open its first official location outside of Paris. Set to be a permanent “houseguest,” the cafe will serve signature Paperboy sandwiches and coffees served in collaboration with East London’s renowned Dark Arts Coffee.
Representing the brand’s British-Italian identity, the store’s design boasts Italian leather Anfibio sofas made in Italy alongside wooden cabinets and furniture, complete with modular fixtures to allow for a constant evolution of the location and its inhabitants. Elsewhere, Aries’ store will feature archive product alongside pop-ups from resellers JerksTM and unisex jewelry brand, Bunney.
The store will host exhibitions, events and experiences alongside a retrospective of Aries and David Sims’ collaborations, exhibited throughout the store as it opens.
Take a look at the vibrant new space above, and head to the address below to check it out for yourself. In other news, Axel Arigato launched its first-ever luxury collaboration with Mulberry.
Aries London
31 Great Pulteney Street
London
W1F 9NN
