Sephora Announces Return of Experiential Beauty Event, Sephoria

Here’s what to expect this fall.

Sephora is bringing back the highly anticipated live event Sephoria.

Sephoria made its official debut in Los Angeles in 2018 and for the last two years, the exclusive beauty event has been held virtually, with an IRL return on September 29 and 30 in New York. Brands set to participate in this year’s event are major hitters such as Selena Gomez‘s Rare Beauty, Pat McGrath Labs, Tom Ford Beauty, Patrick Ta and more. “While we’re grateful for the return to an in-person experience, we also recognize the importance of making these events inclusive and broadly accessible to our global beauty community and will do so with free virtual components that are equally enriching,” said Jessica Stacey, Senior Vice President, External Communications, Event and Experiential marketing at Sephora. “We can’t wait to debut our biggest event endeavor yet and deliver on an unforgettable beauty experience in partnership with many of the world’s best brands.”

Tickets for the IRL Sephoria event cost $99 USD for the Silver Key tier and $349 USD for the Gold Key tier. Registration opens July 18 for Sephora Rouge members and July 20 for non-members.