Francesca Murri Debuts a New Era of Fiorucci at Milan Fashion Week
Kicking off MFW in the coziest way.
This season at Milan Fashion Week, Fiorucci returned to the runway under the creative direction of Francesca Murri, marking the first show since the brand made its move back to its Italian home. Presenting the Spring/Summer 2025 collection, the show explored the space in between the “tangible and the imaginary.”
Paying tribute to Elio Fiorucci, the collection looked to the five senses for inspiration, aiming to transform the “rigidity of reality” into a playful realm of self-expression. Reinventing the brand’s signature angels motif, SS25 subtly weaves them into the pieces, adorning voluminous silhouettes and sheer materials. Dresses appear delicately trimmed with lace, mimicking the romantic elegance of traditional nightgowns, while floor-skimming outerwear underpins the collection.
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Alongside more subtle, dream-inducing pieces, the collection features Fiorucci’s signature playfulness, characterized by skirts and tops made of hair, coats made of pillowy quilted fabrics and transparent mini-dresses with classic logos. Offering a more delicate color palette than previous seasons, SS25 features sleepy hues of white, baby blue and beige, playing on the contrast between night and day.
Footwear (when used) complements the collection, arriving in the form of oversized flip-flops, jelly sandals and floral boat shoes, paired with distinctive accessories like crochet bags and the marshmallow-inspired Mella.
Take a look at the collection above and stay tuned for more MFW coverage coming soon.
In other fashion week news, here’s what went down at LFW.
