Agent Provocateur SS25 Celebrates "Raw Power"
In celebration of 30 years, the British brand reimagines its iconic styles.
Luxury lingerie brand Agent Provocateur releases its Spring/Summer 2025 ”Raw Power” collection.
In celebration of 30 years, the British brand reimagines its iconic styles. This season, lingerie is a second skin, transcending the confines of fashion and fostering self-expression, the brand revealed. Pulling inspiration from “vintage Americana with a 90s London edge,” Agent Provocateur redefines its signature style first revealed during that era.
The result? French lace and fine silk merged with gold-plated chains, PVC and touches of crystals evoking a sultry silhouette. “Expect reimagined signature pieces, elevated bridalwear, kink-inspired designs and showgirl-worthy statement looks,” the brand continued.
Shot by renowned British photographer Charlotte Wales and creative directed by Sarah Shotton, AP’s best-selling silhouettes are stripped back to deliver true, raw power. Here, there is no “noise” or “fluff.” Women and their raw power are stationed front and center to celebrate what’s usually not uplifted — their unapologetic nature.
In the exclusive press release, Shotton says: “SS25 captures an essence of rebellion, sex and performance. It’s a collection for the unapologetic frontwoman, a lioness, a matriarch, a sex goddess. She is whoever she wants to be, and she is always in charge of her own making.”
The brand adds: The rock ‘n’ roll attitude that has defined Agent Provocateur for three decades is reimagined for a new generation, celebrating lingerie as a tool for transformation and self-discovery.
Take a closer look on Agent Provocateur’s website and at select stores.
In other news, Victoria’s Secret and Teyana Taylor drop a sultry new collab. Elsewhere, Diesel sets a world record at Milan Fashion Week.
