Parade Taps Juicy Couture for the Ultimate Underwear Collaboration
Rhinestone undies? Yes please.
Parade has teamed up with Juicy Couture on a collaboration to end all collaborations. Applying Juicy’s iconic rhinestone logo to Parade’s signature briefs, the duo deliver a blinged-out range of cheeky underwear that has us longing for the days of super low-rise jeans, Motorola razrs and tattoo chokers.
Starring Instagram favorites Patia Borja of @patiasfantasyworld, Tia Jonsson and Lourdes Leon, a playful lookbook reveals black and olive green briefs decorated with contrasting rhinestones that spell “Juicy” across the butt. Parade’s mesh-paneled bottoms in royal blue are trimmed with Juicy-branded elastic at the waist while a subtler, pastel pink style features Juicy embroidery at the hip. Topping off the collection, Parade’s silk scarf is updated with spray paint graphics reading “LIVE FREE WEAR JUICY.”
The Juicy Couture x Parade collection is available at the Parade website.
