Fashion

Parade Taps Juicy Couture for the Ultimate Underwear Collaboration

Rhinestone undies? Yes please.

By
7,523 Hypes

Parade Taps Juicy Couture for the Ultimate Underwear Collaboration

Rhinestone undies? Yes please.

Parade has teamed up with Juicy Couture on a collaboration to end all collaborations. Applying Juicy’s iconic rhinestone logo to Parade’s signature briefs, the duo deliver a blinged-out range of cheeky underwear that has us longing for the days of super low-rise jeans, Motorola razrs and tattoo chokers.

Starring Instagram favorites Patia Borja of @patiasfantasyworld, Tia Jonsson and Lourdes Leon, a playful lookbook reveals black and olive green briefs decorated with contrasting rhinestones that spell “Juicy” across the butt. Parade’s mesh-paneled bottoms in royal blue are trimmed with Juicy-branded elastic at the waist while a subtler, pastel pink style features Juicy embroidery at the hip. Topping off the collection, Parade’s silk scarf is updated with spray paint graphics reading “LIVE FREE WEAR JUICY.”

The Juicy Couture x Parade collection is available at the Parade website.

Read Full Article
Share this article

What to Read Next

Parade Taps Designer Tyler McGillvary for Trippy Underwear Collection
Fashion

Parade Taps Designer Tyler McGillvary for Trippy Underwear Collection

Titled “Twisted Summer.”
596 Hypes

Underwear Meets Nail Polish in Parade x essie Collaboration
Fashion

Underwear Meets Nail Polish in Parade x essie Collaboration

The two cult-favorite labels launch limited-edition bundles featuring colorful sets.
560 Hypes

Juicy Couture Relaunches the Iconic Velour Set With Recycled Materials
Fashion

Juicy Couture Relaunches the Iconic Velour Set With Recycled Materials

Y2K is giving back.
461 Hypes


The 8 Best Size-Inclusive Lingerie Brands for Style and Comfort
Fashion 

The 8 Best Size-Inclusive Lingerie Brands for Style and Comfort

From mesh bralettes to lace garters, these body positive brands have you covered.
3,173 Hypes

Balenciaga's Fall 2021 Collection Explores the Future of Fashion
Fashion

Balenciaga's Fall 2021 Collection Explores the Future of Fashion

Showcased through the fashion house’s own video game, ‘Afterworld: The Age of Tomorrow.’
2,141 Hypes

Fenty Beauty Introduces the Gloss Bomb Cream Color Drip Lip Cream
Beauty

Fenty Beauty Introduces the Gloss Bomb Cream Color Drip Lip Cream

Inspired by the label’s bestselling Gloss Bomb.
1,656 Hypes

Cozy Up in The North Face x Supreme’s Faux Fur Bags and Puffer Jackets
Fashion

Cozy Up in The North Face x Supreme’s Faux Fur Bags and Puffer Jackets

The two labels are set to release more outerwear options for the winter.
14,892 Hypes

Arc'teryx x Palace Skateboards Announce Outdoor Wear Collaboration
Fashion

Arc'teryx x Palace Skateboards Announce Outdoor Wear Collaboration

Technical essentials perfect for both mountain and city environments.
4,884 Hypes

Moncler Acquires Stone Island
Fashion

Moncler Acquires Stone Island

In a €1.15 billion EUR deal.
853 Hypes

Jil Sander Gets Realistic With Practical Designs for Pre-Fall 2021 Range
Fashion

Jil Sander Gets Realistic With Practical Designs for Pre-Fall 2021 Range

The Meiers showcase their latest collection through a home-shot lookbook.
1,276 Hypes

Achieve the Glass Skin Look With Sunnies Face's New Liquid Highlighter
Beauty

Achieve the Glass Skin Look With Sunnies Face's New Liquid Highlighter

Available in three iridescent shades perfect for all skin tones.
1,929 Hypes

COVID-19 Didn't Stop Gen-Z From Swiping Right on Tinder This Year
Sex & Dating

COVID-19 Didn't Stop Gen-Z From Swiping Right on Tinder This Year

“If COVID doesn’t take you out, can I?”
838 Hypes

Ease Into Sleep With This Relaxing ASMR Video by Pikachu
Culture

Ease Into Sleep With This Relaxing ASMR Video by Pikachu

The universally-loved Pokémon will keep you company tonight.
1,973 Hypes

Stussy x Nike to Drop Apparel Items Alongside Collaborative Air Force 1s
Fashion

Stussy x Nike to Drop Apparel Items Alongside Collaborative Air Force 1s

The duo returns with co-branded WFH essentials.
10,348 Hypes

More ▾
 
Subscribe to our Newsletter

Keep updated on the latest news.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Looks like you’re using an ad-blocker

We charge advertisers instead of our readers. Support us by whitelisting our site.

Whitelist Us

How to Whitelist Us

screenshot
  1. Click the AdBlock icon in the browser extension area in the upper right-hand corner.
  2. Under “Pause on this site” click “Always”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the AdBlock Plus icon in the browser extension area in the upper right-hand corner.
  2. Block ads on – This website” switch off the toggle to turn it from blue to gray.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the AdBlocker Ultimate icon in the browser extension area in the upper right-hand corner.
  2. Switch off the toggle to turn it from “Enabled on this site” to “Disabled on this site”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the Ghostery icon in the browser extension area in the upper right-hand corner.
  2. Click on the “Ad-Blocking” button at the bottom. It will turn gray and the text above will go from “ON” to “OFF”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the UBlock Origin icon in the browser extension area in the upper right-hand corner.
  2. Click on the large blue power icon at the top.
  3. When it turns gray, click the refresh icon that has appeared next to it or click the button below to continue.
screenshot
  1. Click the icon of the ad-blocker extension installed on your browser.You’ll usually find this icon in the upper right-hand corner of your screen. You may have more than one ad-blocker installed.
  2. Follow the instructions for disabling the ad blocker on the site you’re viewing.You may have to select a menu option or click a button.
  3. Refresh the page or click the button below to continue.