Fashion

Daily Paper Continues Its Collective Movement Into a New World With SS20 Campaign

Elevating the concept of Afrofuturism.

By
3,360 Hypes

Daily Paper Continues Its Collective Movement Into a New World With SS20 Campaign

Elevating the concept of Afrofuturism.

For Spring/Summer 2020, Daily Paper has evolved the theme of Afrofuturism that was first introduced in Fall/Winter 2019. According to a press release, the campaign imagines how a future society severed from Earth uses cultural heritage and nostalgia to build the foundations of a new world.

The Amsterdam-based clothing brand’s collection explores the “evolution of the collective consciousness of this civilization” and has been incorporated with a vibrant color palette, as well as bold animal prints. Following the concept of “Nostalgia Meets a New World,” the campaign’s visuals depict the models’ identities as members of a completely novel social group.

Take a detailed look at the campaign shot by Gabrielle Kannemeyer. You can now shop the SS20 collection at Daily Paper’s website where prices start at €59.95 EUR (approximately $67 USD).

While you’re here, don’t forget to check out JW Anderson’s SS20 campaign.

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Photographer
Gabrielle Kannemeyer
Art Direction
Beri Dalgali
Stylist
Beri Dalgali
Model
Deto, Ottawa Kwami, Cherif Douamba, Benjamin Mensah, Seth Bedzo, Dennis Quaye, Samed Mumin, Grace Quaye, Priscilla Antwi And Erza Tamaa
Hair/Makeup
Giselle Ali, Hamid And Mavis
Photography Assistant
Arinze Patrick And Alhaji
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