Awake NY x Reebok's Upcoming Collab Pays Homage to New York's Early '90s Hip Hop & Art Scene
Featuring the Workout Lo Plus and Instapump Fury sneakers.
Reebok has tapped Awake NY for its latest collaborative drop. The collection sees a new iteration to the sportswear label’s Workout Lo Plus and Instapump Fury, along with a tracksuit and a hockey jersey available in two colorways.
Inspired by New York‘s early ’90s hip hop and art scene, Awake NY has incorporated a fresh new take on Reebok’s classic sneakers. The Instapump Fury arrives in an eye-catching neon green upper with black and blue accents, while co-branding can be found at the heel. The Workout Lo Plus’ white version features a neon yellow sole with Awake NY’s signature logo in a royal blue hue. As for the black pair, the monochromatic design sports a stark white logo for added contrast – this is the only exclusive item in the collection that will be sold on Awake NY’s website, as well as Dover Street Market New York and Los Angeles. Take a detailed look at what to expect in the gallery below.
The Awake NY x Reebok collection will launch on March 13 at 11 a.m. EST online and in-store at Dover Street Market NY and LA, while the rest of the world will receive a later launch date of March 20 via Reebok’s website and select local retailers.
In case you missed it, here’s an exclusive look at the Victoria Beckham x Reebok Spring/Summer 2020 campaign.