Fashion

London Fashion Week SS21 Will Take Place Virtually

Both men’s and women’s shows will be hosted on a digital platform.

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1,332 Hypes

London Fashion Week SS21 Will Take Place Virtually

Both men’s and women’s shows will be hosted on a digital platform.

Following the cancellation of London Fashion Week Men’s due to coronavirus-related concerns, the British Fashion Council (BFC) has announced that London‘s Spring/Summer 2021 menswear and womenswear collections will be merged into a single week of digital shows.

Following the lead of Tokyo Fashion Week Fall/Winter 2020, the BFC will launch a digital platform to host virtual runway shows, designer interviews, digital showrooms and webinars. Open to both industry professionals and the general public, LFW’s newfound format greatly democratizes access to a typically exclusive event. Combining men’s and women’s collections into one streamlined, gender-neutral affair will also simplify things for an industry suffering from the effects of the global health crisis.

“The current pandemic is leading us all to reflect more poignantly on the society we live in and how we want to live our lives and build businesses when we get through this,” BFC Chief Executive Caroline Rush told British Vogue. “By creating a cultural fashion week platform, we are adapting digital innovation to best fit our needs today and something to build on as a global showcase for the future,” she added.

London Fashion Week SS21 begins June 12. Stay tuned for more updates.

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