Parade Looks Ahead to Brighter Days With "Dreaming of Summer" Underwear Collection
Introducing four new colorways.
Sustainable underwear brand Parade is back with its brightest collection yet. Looking forward to healthier summer months, the Gen-Z favorite has launched “Dreaming of Summer,” a range of exuberantly hued thongs and briefs. An equally optimistic campaign, shot by Daria Ritch, brings the collection’s inspiration — “the colors of beach towels, inflatable pool floats and the vivid, polarized images that make up a perfect summer scene,” Co-Founder Cami Téllez says — to life.
Constructed of Parade’s signature recycled fabric, Re:Play, the collection updates the Boyshort, Brief, Cheeky and High Rise Thong in four new shades: a fluorescent peach “Dayglow,” light pink “Floatie,” electric green “Slime” and red-orange “Spritz.” Parade also introduces brightly colored logo embroidery on its classic black Silky Mesh High Cut Thong.
The Parade “Dreaming of Summer” collection ranges from $9 to $54 USD at Parade’s website. Take a look at the new styles above.