Beauty 

The Best New K-Beauty Products Every Skincare and Makeup Lover Needs to Know

From innisfree, Dr.Jart+ and more cult-favorite brands.

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4,202 Hypes

The Best New K-Beauty Products Every Skincare and Makeup Lover Needs to Know

From innisfree, Dr.Jart+ and more cult-favorite brands.

Having gained mainstream popularity in the U.S. over the last few years, K-beauty products are finally becoming accessible to stateside consumers, with new releases from our favorite Korean skincare and makeup brands now stocked by Sephora and Peach & Lily, among other retailers. From an innisfree jelly cream to newly launched face masks from Dr.Jart+, we’re highlighting some of the best K-beauty products of 2020 so far. Scroll down to see our top picks.

While you’re here, check out a list of affordable Korean drugstore products recommended by beauty YouTuber, Dasha Kim.

belif The True Cream Aqua Bomb Aloe Vera

belif
The True Cream Aqua Bomb Aloe Vera
$38 USD
SephoraSephora 

Ultra-lightweight and cooling, this gel-cream from K-beauty mainstay belif is packed with aloe vera, known to help soothe skin and effectively seal in moisture. Coupled with lady’s mantle, a plant traditionally used for its anti-inflammatory properties, this formula promises to help you achieve fresh, supple skin.

Dr.Jart+ Cryo Rubber Masks

Dr.Jart+
Cryo Rubber Mask With Brightening Vitamin C
$14 USD
SephoraSephora 

Building on the success of its popular Lover Rubber Mask, Dr.Jart+ has released a new iteration of the product, now called the Cryo Rubber Mask. Arriving in four different options, namely the Cryo Rubber Mask with Soothing Allantoin, Moisturizing Hyaluronic Acid, Brightening Vitamin C or Firming Collagen, the two-step at-home treatment gives the skin a cooling sensation, while active ingredients help address skin concerns ranging from dullness to redness.

innisfree Jeju Cherry Blossom Dewy Glow Jelly Cream

innisfree
Jeju Cherry Blossom Dewy Glow Jelly Cream
$25 USD
SephoraSephora 

Launched earlier this spring, innisfree’s Jeju Cherry Blossom Dewy Glow Jelly Cream is another lightweight gel-cream perfect for using daily during the warmer months. While cherry blossom leaf extract helps support skin radiance and gives it a glass-like appearance, other key ingredients niacinamide and betaine visibly brightens and hydrates the skin.

Laneige Glowy Makeup Serum

Laneige
Glowy Makeup Serum
$32 USD
SephoraSephora 

A great product for prepping the skin before makeup application, Laneige‘s Glowy Makeup Serum is formulated with diamond mineral powder that helps create a natural, translucent glow and smoothen skin. Utilizing the brand’s Light Fit Prep Technology, the hydrating serum also helps extend makeup wear.

Sulwhasoo x Antoinette Poisson Perfecting Cushion

Sulwhasoo
Perfecting Cushion
$65 USD
NordstromNordstrom 

In collaboration with Parisian wallpaper company Antoinette Poisson, luxury Korean beauty brand Sulwhasoo has launched a limited-edition design of its beloved Perfecting Cushion, a foundation compact that comes with SPF 50+ sunscreen. A beautiful addition to your makeup bag, the lid of the compact is embroidered with a springtime scene of pink blossoms and a butterfly.

Too Cool For School Caviar Lime Hydra Bubble Toner

Too Cool For School
Caviar Lime Hydra Bubble Toner
$22 USD
Too Cool For SchoolToo Cool For School 

As part of Too Cool For School‘s new Caviar Lime range, this vegan facial toner is formulated with water drops of the Australian caviar lime (a superfood packed full of vitamins) as well as hyaluronic acid, an ingredient known for its ability to quench skin’s thirst. The product features a unique bubble texture that allows for fast absorption, making it especially ideal for those who have dry skin.

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