Usher Pays Tribute to the Black Lives Matter Movement With "I Cry" Music Video
Proceeds from the song will be donated to Black-owned businesses and Black-led organizations.
Usher has unveiled the music video for his latest track “I Cry,” which he dropped late last month. In honor of the Black Lives Matter movement and in recognition of those fighting against racial injustice, the mostly black and white visual features a close-up shot of the contemporary R&B artist emotionally singing over a montage of imagery shot by artist and humanitarian, Gordon Parks.
Parks was a prominent figure in the photojournalism industry, and focused on capturing the issues of civil rights and poverty in the U.S. from the ’40s to the ’70s. The video also showcases photos of the late Martin Luther King, Jr., protest signs, flags, jails and the everyday life of a Black family. Watch the full music video above and stream the song below.
Proceeds from “I Cry” will go to Black-owned businesses and Black-led organizations via the Local Initiatives Support Corporation. For those interested in supporting the cause, you can also make a donation here.
- Image Credit
- Kevin Mazur/Getty Images For The Recording Academy