Fashion

Sanrio Launches First European Web Store Dedicated to Hello Kitty and Friends

Featuring unisex collections, exclusive merch and collaborations.

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2,227 Hypes

Sanrio Launches First European Web Store Dedicated to Hello Kitty and Friends

Featuring unisex collections, exclusive merch and collaborations.

Following its recent team up with Skechers, Sanrio has announced the launch of its first web store in Europe solely dedicated to Hello Kitty and her friends, including My Melody, Cinnamon Roll and more. The online shop features a variety of unisex collections, collaborations and exclusive merchandise.

Highlight ranges include the Esther Loves You x Hello Kitty line in partnership with Korean artist Esther Kim, which boasts her signature artwork embellished on hoodies, tees, tote bags and accessories. Elsewhere, the “Sanrio Art” collection spotlights an artist every month who creates a special piece just for Sanrio featuring its iconic characters. Creatives that have already been tapped are Alex Solis, Alex Norris, Thumbs1 and Pomi240.

Take a look at some of the offerings in the gallery above. You can now shop your favorite pieces on Sanrio Europe’s website.

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