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Fashion

Parade Drops Spring-Themed "Superbloom" Underwear Collection

Vibrant styles to add to your intimates drawer.

Parade Drops Spring-Themed "Superbloom" Underwear Collection

Vibrant styles to add to your intimates drawer.

Following the release of its Universal collection last month, Parade has returned with a brand new range of underwear to celebrate the upcoming spring season. Dubbed “Superbloom,” the line features the brand’s bestselling Re:Play styles available in floral-inspired hues.

Reminiscent of wildflowers, the collection sees a curated “Wildflower” six-piece pack, along with four new colorways including pale yellow “Sunnyside,” nude “Vacation,” bright green “Four Leaf” and a color-blocked iteration called “Spring Fling.” Featuring the Thong, Brief, High Rise Brief, Boyshort and Cheeky, the silhouettes are crafted from recycled superfine fabric. In addition, the undergarments arrive in a lightweight design, which offers a nice stretch and comfortable fit.

Take a closer look at the campaign imagery above. You can now shop Parade’s “Superbloom” collection online for prices ranging from $9 to $10 USD.

While you’re here, check out our roundup of the best sustainable underwear labels.