Han Sohee Joins Charlotte Tilbury As First Korean Muse
The makeup brand officially taps into the Korean market.
Celebrity makeup artist Charlotte Tilbury and her eponymous label are heading to the South Korean beauty market for the first time. To celebrate the announcement, the brand has tapped actor Han Sohee as its first-ever Korean muse.
For those unfamiliar with Han, the star made her breakthrough in 2020 as Yeo Da-kyung in the hit K-drama series The World of the Married. Building on the success, the actor has been gaining much attention in recent weeks for her new role in Nevertheless with costar Song Kang. Upon joining the Charlotte Tilbury family, Han will be appearing in campaign visuals to promote the label’s bestselling products such as the Pillow Talk series.
Those based in Korea will be able to purchase Charlotte Tilbury goods via Lotte GFR at spots such as the upcoming Beauty Wonderland Cheongdam flagship in Seoul and Lotte Department Store Jamsil. The brand will also be available online through platforms like KakaoTalk Gifts, Naver and Lotte I-Mall from mid-August.