Back in April, Vetements delved into the world of food with the launch of its inaugural burger combo meal. After selling more than 2,000 meals, the label is back with the “‘VETEMENTS BURGER’ 2.0 Next Level Edition.”
The Next Level Edition sees a meatless patty paired with a “secret sauce,” arriving with fries and a drink in true combo fashion. The sustainable packaging is dressed in bold, neon hues topped off with the Vetements logo, while the campaign features Olga Karput, founder of KM20, munching on the meal and wearing looks from the label’s AH21-22 collection.
As of right now, the “VETEMENTS BURGER” 2.0 Next Level Edition is available to purchase from the KM20 Concept Store and Restaurant in Moscow. However, after receiving more than 10,000 requests for a global release, more locations and dates will be announced in the coming weeks, with South Korea slated to be the burger’s next stop.
In other fashion news, JW Anderson taps into our childhood nostalgia with its new men’s and women’s 2022 collections.