Fashion

You Can Now Adopt a Baby Alien With GCDS' First NFT Release

Baby WIRDO, the cutest alien on the internet, is up for grabs and comes with exclusive benefits.

By
2,255 Hypes

You Can Now Adopt a Baby Alien With GCDS' First NFT Release

Baby WIRDO, the cutest alien on the internet, is up for grabs and comes with exclusive benefits.

Italian fashion label GCDS is moving into the world of Web3 with the launch of its first-ever NFT program. The brand, known for prioritizing culture-wear over streetwear, has just released its limited-edition Baby WIRDO NFTs that grant access to exclusive services and member benefits.

The news comes after Giuliano Calza, creative director of the brand, revealed its whimsical Spring/Summer 2023 collection. Inspired by a fascination with otherworldly beings, WIRDO, a fearless fashion guardian, embodied the spirit and color range for the show. “The feeling of being alien is a common one. Sometimes we feel alien in the places that were once home. GCDS turn this feeling into a joyous force, embracing everyone’s colors,” said Calza in an exclusive press release.

GCDS will release 4,888 unique Baby WIRDO non-fungible tokens up for grabs. Collectors will mint a limited-edition, original portrait of WIRDO and gain access to special goods, members-only events, priority raffle sales and a chance to win runway show passes. Other perks include a 30 percent discount on the label’s e-commerce and a custom goodie bag. Elsewhere, the WIRDO’s NFTs are available in different colorways, each cuter than the other.

In addition to premium members’ advantages, a percentage of the sales proceeds will be donated to ILGA-Europe, an advocacy group promoting the interests of LGBTQ+ people’s safety, equality and freedom. The initiative stands with GCDS’ inclusivity, diversity and acceptance values and commitment towards celebrating distinctiveness.

Furthermore, to make the concept of NFTs simpler and allow the brand’s followers to familiarize themselves with limited-edition fashion items and digital collectives, the beloved brand has launched a series of educational posts on Instagram to learn about cryptocurrency, blockchain and the intriguing world of Web3.

“We are keen to move GCDS further into the Web3 space. We’ve trialed accepting cryptocurrency as payment for our products and we want to create an online community around our brand. Ownership of a WIRDO NFT automatically makes you a member of our alien community,” highlighted Calza.

The Baby WIRDO NFTs will be available from October 7 on the GCDS website.

In other digital news, have a look Maison Taskin’s Spring/Summer 2023 phygital collection.

Read Full Article
Share this article

What to Read Next

Dion Lee Offers Anonymity and Sensual Liberation in the Metaverse
Fashion

Dion Lee Offers Anonymity and Sensual Liberation in the Metaverse

A blue lace layered body to wear in Web3? Yes, please.
2,917 Hypes

AMBUSH Announces Limited-Edition Wearable NFT With OP3N and Avalanche
Fashion

AMBUSH Announces Limited-Edition Wearable NFT With OP3N and Avalanche

Collectors will receive a limited-edition necklace of AMBUSH’s iconic lighter and other exclusive perks.
916 Hypes

Tribute Brand Starts a New Chapter in Fashion With "PUNK"
Fashion

Tribute Brand Starts a New Chapter in Fashion With "PUNK"

“Subverting the idea that hyperfeminine traits cannot be intellectually substantive.”
1,084 Hypes


Diving Into Digital: Our Favorite Fashion NFT and Web3 Projects of January 2023
Fashion

Diving Into Digital: Our Favorite Fashion NFT and Web3 Projects of January 2023

From Marco Simonetti’s AI-generated Jacquemus x Nike concepts, to Diesel’s upcoming HAPE collaboration.
4,038 Hypes

Fans Are Convinced Pete Davidson Is Getting Rid of His Kim Kardashian Tattoos
Entertainment

Fans Are Convinced Pete Davidson Is Getting Rid of His Kim Kardashian Tattoos

The “My girl is a lawyer” one, to be exact.
1,216 Hypes

Nike Celebrates Olympic Gold Medalist Cheung Ka Long With Air Max 97
Footwear

Nike Celebrates Olympic Gold Medalist Cheung Ka Long With Air Max 97

With gold details inspired by his Olympic gold medals.
39,856 Hypes

Pistachio Green Eyeshadow Is Having a Moment, Thanks to Jennie of BLACKPINK
Beauty

Pistachio Green Eyeshadow Is Having a Moment, Thanks to Jennie of BLACKPINK

Paired with nails of the same color.
38,924 Hypes

BLOHM TOKYO Honors MF DOOM With Slide Sandal
Footwear

BLOHM TOKYO Honors MF DOOM With Slide Sandal

Available now via the brand’s web store.
1,730 Hypes

AURALEE x New Balance Return With Tonal Iterations of the XC-72
Footwear

AURALEE x New Balance Return With Tonal Iterations of the XC-72

Offered in “Dark Brown” and “Blue.”
1,388 Hypes

Fans Are Shocked That Kim Kardashian Doesn't Know What Tortellini Is
Entertainment

Fans Are Shocked That Kim Kardashian Doesn't Know What Tortellini Is

“How can you get past 40 and NEVER experience tortellini?” a user wrote on Twitter.
1,783 Hypes

Adidas Officially Puts YEEZY Partnership "Under Review"
Footwear

Adidas Officially Puts YEEZY Partnership "Under Review"

Read the full statement here.
1,121 Hypes

"I Wasn't Trying To Look Sexy," Doja Cat Responds to Criticism of Gold Makeup Look
Entertainment

"I Wasn't Trying To Look Sexy," Doja Cat Responds to Criticism of Gold Makeup Look

Haters have commented that the look made her “look ugly.”
3,282 Hypes

Shay Mitchell Might Have Come Out as Bisexual in Recent TikTok Video
Entertainment

Shay Mitchell Might Have Come Out as Bisexual in Recent TikTok Video

Dueting a post that says, “If you identify as bisexual, do you own a green velvet couch?”
2,039 Hypes

This Is Why Kim Kardashian Thinks "Hot Girls" Fall for Pete Davidson
Entertainment

This Is Why Kim Kardashian Thinks "Hot Girls" Fall for Pete Davidson

“Pete has the best heart,” says the reality star.
6,424 Hypes

More ▾
 
Subscribe to our Newsletter

Keep updated on the latest news.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Looks like you’re using an ad-blocker

We charge advertisers instead of our readers. Support us by whitelisting our site.

Whitelist Us

How to Whitelist Us

screenshot
  1. Click the AdBlock icon in the browser extension area in the upper right-hand corner.
  2. Under “Pause on this site” click “Always”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the AdBlock Plus icon in the browser extension area in the upper right-hand corner.
  2. Block ads on – This website” switch off the toggle to turn it from blue to gray.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the AdBlocker Ultimate icon in the browser extension area in the upper right-hand corner.
  2. Switch off the toggle to turn it from “Enabled on this site” to “Disabled on this site”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the Ghostery icon in the browser extension area in the upper right-hand corner.
  2. Click on the “Ad-Blocking” button at the bottom. It will turn gray and the text above will go from “ON” to “OFF”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the UBlock Origin icon in the browser extension area in the upper right-hand corner.
  2. Click on the large blue power icon at the top.
  3. When it turns gray, click the refresh icon that has appeared next to it or click the button below to continue.
screenshot
  1. Click the icon of the ad-blocker extension installed on your browser.You’ll usually find this icon in the upper right-hand corner of your screen. You may have more than one ad-blocker installed.
  2. Follow the instructions for disabling the ad blocker on the site you’re viewing.You may have to select a menu option or click a button.
  3. Refresh the page or click the button below to continue.