Fashion

Hoyeon Jung Fronts Louis Vuitton's '60s-Inspired SS22 Campaign

A series of bold and bright visuals shot by David Sims.

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3,933 Hypes

Hoyeon Jung Fronts Louis Vuitton's '60s-Inspired SS22 Campaign

A series of bold and bright visuals shot by David Sims.

Louis Vuitton has launched the campaign for its Spring/Summer 2022 womenswear collection, which takes inspiration from the 19th century.

The visuals, shot by David Sims, are led by Squid Game star and global LV ambassador Hoyeon Jung. The actor appears alongside Stacy Martin, Samara Weaving, Agathe Rousselle and Lous and the Yakuza among others. The models dance in front of solid-colored backdrops, wearing Nicolas Ghesquière‘s Art Nouveau-inspired styles including ball-style gowns. In addition to the garments, the campaign spotlights handbags such as the new Petite Malle East West, as well as new colorways of the Coussin and Twist. The outfits are complete with the Moonlight sandals.

Scroll through the gallery above to see Louis Vuitton’s SS22 campaign.

 

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