Directed and shot by Hedi Slimane in France, the visuals mark the first official campaign featuring the K-pop star. The rapper appears in full CELINE looks, including a ruffled dress and a sparkly crystal number, which are accompanied by her signature bob haircut. The video — with Velvet Underground’s “Pale Blue Eyes” playing in the background — cuts to closeups of the brand’s “Parade” perfume, which is a musky and powdery scent with notes of bergamot, neroli, vetiver and oak moss.
Watch the campaign starring Lisa above and below.
- Image Credit
- Hedi Slimane/Celine