Beauty

BLACKPINK Lisa Stars in Latest CELINE Parfumerie Campaign

Directed and shot by Hedi Slimane.

2,841 Hypes

BLACKPINK Lisa Stars in Latest CELINE Parfumerie Campaign

Directed and shot by Hedi Slimane.

CELINE Parfumerie has unveiled its latest campaign starring global ambassador, Lisa of BLACKPINK.

Directed and shot by Hedi Slimane in France, the visuals mark the first official campaign featuring the K-pop star. The rapper appears in full CELINE looks, including a ruffled dress and a sparkly crystal number, which are accompanied by her signature bob haircut. The video — with Velvet Underground’s “Pale Blue Eyes” playing in the background — cuts to closeups of the brand’s “Parade” perfume, which is a musky and powdery scent with notes of bergamot, neroli, vetiver and oak moss.

Watch the campaign starring Lisa above and below.

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