Juicy Couture Relaunches the Iconic Velour Set With Recycled Materials
Y2K is giving back.
Juicy Couture launched an all-new recycled version of its iconic velour set with a reinvented logo.
Paying homage to the brand’s Los Angeles roots, the new velour set features its signature logo in a slightly more elevated fashion. Classic styles are reimagined with 45% premium recycled velour and 55% organic cotton, offering a more sustainable approach while keeping the brand’s luxurious feel.
Available in two new colorways, the Roberston Hoodie and Delray Recycled Bottoms arrive in elevated black or “Fresh Coral” and feature a slim fit design. According to the brand’s website, both pieces are “fully sustainable from production to fabrication, hardware and trims.” The hoodie also boasts a kangaroo pocket with ribbed hem and cuffs, and the statement “J” zipper. The matching bottoms feature back popper-fastening pockets and branded silver hardware. Completing the look, both pieces sport a tonal embroidered Juicy Couture logo.
The brand’s velour set first launched in 2001, after it was custom designed for Madonna. Since then, the tracksuit has seen a resurgence thanks to the growing popularity of the Y2K aesthetic and continues to be one of Juicy Couture’s most popular products. The introduction of the sustainable tracksuit comes after the success of Juicy Couture and Ganni‘s collaboration, made of pre-consumer recycled cotton, which released back in March.
The new recycled set is available from Juicy Couture’s website.
