Gabbriette Proves Her It-Girl Status in Juicy Couture UK's Latest Campaign

For the brand’s premium “Black Label” line.

From her viral cooking TikTok videos to landing campaigns for releases like Kiko Kostadinov x Heaven by Marc Jacobs, Gabbriette Bechtel is proving her rise to stardom with yet another campaign. This time around, the model, musician and actor has teamed up with Juicy Couture U.K. to front the brand’s Spring/Summer 2023 collection.

Dedicated to the Y2K label’s premium “Black Label” collection, the drop — titled “A Juicy Bite” — features the internet sensation wearing everything from classic velour suits to mini-dresses. Highlight pieces include a tracksuit set dressed in bright green and bold blue, as well as a sparkly halter neck chainmail dress branded with Juicy’s logo at the front. Elsewhere, the label introduces its new snake print, which is splashed across tracksuits. Channeling ’00s nostalgia, the collection is rounded out with low-rise pants and mini-skirts.

The drop comes shortly after Juicy Couture U.K.’s recent collaboration with Aries that featured rhinestone velour pieces. For Valentine’s Day, the brand additionally launched a heart-themed jewelry range.

See the campaign images above and head over to Juicy Couture’s website to shop the latest from the “Black Label” collection.