Aries and Juicy Couture Team Up for "Rhinestoned Cowboys" Capsule
Velour galore.
Aries and Juicy Couture have teamed up for the very first time, and the result is not for the faint-hearted.
Dubbed “Rhinestoned Cowboys,” the limited-edition capsule collection merges the signature aesthetic of both brands to create something even more enticing. Merging Juicy’s classic velour fabrics and rhinestones with Aries’ edgy aesthetic and prints, the collection takes cues from OG rhinestone cowboy and American tailor, Nudie Cohn.
Playing on Cohn’s quintessential “Nudie Suits,” the collection draws on the “sex, drugs and rock’n’ roll” heritage of Los Angeles, aka Juicy Couture’s birthplace, and celebrates JC in all its entirety. Luxe tracksuits arrive in rich jewel tones, finished with collaborative diamante “Aries Temple” logos, and worn alongside shrunken baby tees, graphic T-shirts and the classic “I Am Juicy” T-shirt, reimagined with a fusion Aries logo.
Elsewhere, the collection features bleached velour bodysuits and long-sleeves, rounded out by a duo of bleached caps. Further detailing each piece is the now-classic Aries x Juicy diamante monogram, appearing on every zip and finishing of the vibrant collection.
The collection with Juicy Couture marks another influential collaboration for Aries, following its recent photo book with Mia Khalifa, alongside partnerships with the likes of accessories label XOUXOU and FILA.
The new Aries x Juicy Couture collection will land on the Aries website and Juicy Couture website from February 2.
In other collaboration news, here’s what to expect from Corteiz and Nike.
