14 South Korean Fashion Brands Loved by K-Pop Group NewJeans
From Hyein Seo and Kijun to TheOpen Product and 2000 Archives.
Since their debut, K-pop group NewJeans has become globally loved not only for their viral hits like “OMG” and “Hype Boy,” but also for their Y2K-inspired style. Whether it’s on or off stage, you’ll see members Hanni, Haerin, Minji, Danielle and Hyerin wearing beanies, leg warmers, wrap skirts and more, adding to their recognizable aesthetic with garments and accessories influenced by the ’00s and ’90s.
Hypebae Korea has gathered a list of 14 local South Korean fashion labels that have been worn by NewJeans, ranging from industry favorites like Hyein Seo to up-and-coming names. Our roster features names like We11Done, TheOpen Product, why not us and 2000 Archives, as well as emerging brand Smart Urban Useful, JICHOI and recent LVMH Prize finalist KUSIKOHC.
Continue scrolling to see the fashion labels worn by NewJeans both on and off stage.
TheOpen Product
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Led by: Boyoung Kim, Jiyoung Kim
Our favorites: V-Neck Knit Vest, Argyle Cropped Knit Pullover and Rolled Waist Cargo Pants.
Where to shop: TheOpen Product’s web store and HBX.
2000 Archives
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Led by: Daeun Hong, Yoon In
Our favorites: AIRTOMYEARTH Lil Baby Blue Drip, AIRTOMYEARTH Graffiti-me Dress and AIRTOMYEARTH Flat-lay Bae in Paris Hoodie.
Where to shop: 2000 Archives’ online store.
Smart Urban Useful (SUU)
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Led by: Jisu Seo
Our favorites: Prong Snap Half Hoodie, SMARTURBANUSEFUL Tie and Flower Pleated Skirt.
Where to shop: SUU’s online store.
why not us
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Led by: Darami Jeong
Our favorites: Kitten Paradise 5 Panel Cap, New Vaccine Hoodie and Wool Blend Belted Mini Skirt.
Where to shop: why not us’ online store.
TUEWID
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Led by: Boha Cheon, Yirye
Our favorites: Cloud Puffer, Her Shooting Blanket and Lightweight Zip-up.
Where to shop: TUEWID’s website.
Kijun
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Led by: Hyunwoo Kim
Our favorites: Tie Leaf Top, Air Brushed Jeans and Crochet Tumbler Bag.
Where to shop: Kijun’s web store and HBX.
We11Done
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Led by: Dami Kwon, Jessica Jung
Our favorites: Print T-Shirt, Reversed Logo Sweatshirt and Oversized Suit Logo Blazer.
Where to shop: We11Done’s website and select retailers like HBX.
Hyein Seo
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Led by: Hyein Seo, Jino
Our favorites: Cropped Shell Jacket, Paneled Pants and Hemp Skirt with Waist Bag.
Where to shop: Hyein Seo’s website and retailers like HBX.
Andersson Bell
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Led by: Jung Hee Choi
Our favorites: Dasha Flower Garden Logo T-Shirt, Jenny Melting Cardigan and Joan Double Waist Denim Pants.
Where to shop: Andersson Bell’s online store and retailers like HBX.
KUSIKOHC
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Led by: Giseok Cho
Our favorites: Flower Man T-Shirt, Flare Denim Pants and Plaster Denim.
Where to shop: KUSIKOHC’s web store and HBX.
JICHOI
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Led by: Jihyung Choi
Our favorites: Cargo Skirt Pants, 23-002 Zip Shirt and 23-002 Layered Pants.
Where to shop: JICHOI’s online store.
Jae Kim
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Led by: Jae Kim
Our favorites: Up and Down Pearl Earrings, Stones of Jae Kim Planet 02 and Fairy Earclip 02.
Where to shop: Jae Kim’s online store.
Æ Synctx
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Our favorites: C_ Blazer Jacket, X_ Transformable Blouson and X_ Boot Cut Pants.
Where to shop: Æ Synctx’s online store.
hug your skin
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Led by: Goeun Choi
Our favorites: Layered pocket belt, leather wrapped skirt and printed jersey beanie.
Where to shop: hug your skin’s online store.
