Fashion

14 South Korean Fashion Brands Loved by K-Pop Group NewJeans

From Hyein Seo and Kijun to TheOpen Product and 2000 Archives.

By
1,556 Hypes

14 South Korean Fashion Brands Loved by K-Pop Group NewJeans

From Hyein Seo and Kijun to TheOpen Product and 2000 Archives.

Since their debut, K-pop group NewJeans has become globally loved not only for their viral hits like “OMG” and “Hype Boy,” but also for their Y2K-inspired style. Whether it’s on or off stage, you’ll see members Hanni, Haerin, Minji, Danielle and Hyerin wearing beanies, leg warmers, wrap skirts and more, adding to their recognizable aesthetic with garments and accessories influenced by the ’00s and ’90s.

Hypebae Korea has gathered a list of 14 local South Korean fashion labels that have been worn by NewJeans, ranging from industry favorites like Hyein Seo to up-and-coming names. Our roster features names like We11Done, TheOpen Product, why not us and 2000 Archives, as well as emerging brand Smart Urban Useful, JICHOI and recent LVMH Prize finalist KUSIKOHC.

Continue scrolling to see the fashion labels worn by NewJeans both on and off stage.

TheOpen Product

 

View this post on Instagram

 

A post shared by TheOpen Product (@theopen_product)

Led by: Boyoung Kim, Jiyoung Kim

Our favorites: V-Neck Knit Vest, Argyle Cropped Knit Pullover and Rolled Waist Cargo Pants.

Where to shop: TheOpen Product’s web store and HBX.

2000 Archives

 

View this post on Instagram

 

A post shared by 2000Archives® (@2000.archives)


Led by: Daeun Hong, Yoon In

Our favorites: AIRTOMYEARTH Lil Baby Blue Drip, AIRTOMYEARTH Graffiti-me Dress and AIRTOMYEARTH Flat-lay Bae in Paris Hoodie.

Where to shop: 2000 Archives’ online store.

Smart Urban Useful (SUU)

 

View this post on Instagram

 

A post shared by SUU (@smarturbanuseful)


Led by: Jisu Seo

Our favorites: Prong Snap Half Hoodie, SMARTURBANUSEFUL Tie and Flower Pleated Skirt.

Where to shop: SUU’s online store.

why not us

 

View this post on Instagram

 

A post shared by WHYNOTUS (@wwwhynotus)

Led by: Darami Jeong

Our favorites: Kitten Paradise 5 Panel Cap, New Vaccine Hoodie and Wool Blend Belted Mini Skirt.

Where to shop: why not us’ online store.

TUEWID

 

View this post on Instagram

 

A post shared by TUEWID (@tuewid)

Led by: Boha Cheon, Yirye

Our favorites: Cloud Puffer, Her Shooting Blanket and Lightweight Zip-up.

Where to shop: TUEWID’s website.

Kijun

 

View this post on Instagram

 

A post shared by Kijun (@kijun_official)


Led by: Hyunwoo Kim

Our favorites: Tie Leaf Top, Air Brushed Jeans and Crochet Tumbler Bag.

Where to shop: Kijun’s web store and HBX.

We11Done

 

View this post on Instagram

 

A post shared by WE11DONE Official (@we11done)


Led by: Dami Kwon, Jessica Jung

Our favorites: Print T-Shirt, Reversed Logo Sweatshirt and Oversized Suit Logo Blazer.

Where to shop: We11Done’s website and select retailers like HBX.

Hyein Seo

 

View this post on Instagram

 

A post shared by HYEIN SEO (@hyeinantwerp)


Led by: Hyein Seo, Jino

Our favorites: Cropped Shell Jacket, Paneled Pants and Hemp Skirt with Waist Bag.

Where to shop: Hyein Seo’s website and retailers like HBX.

Andersson Bell

 

View this post on Instagram

 

A post shared by ADSB ANDERSSON BELL (@anderssonbell)


Led by: Jung Hee Choi

Our favorites: Dasha Flower Garden Logo T-Shirt, Jenny Melting Cardigan and Joan Double Waist Denim Pants.

Where to shop: Andersson Bell’s online store and retailers like HBX.

KUSIKOHC

 

View this post on Instagram

 

A post shared by KUSIKOHC (@kusikohc)


Led by: Giseok Cho

Our favorites: Flower Man T-Shirt, Flare Denim Pants and Plaster Denim.

Where to shop: KUSIKOHC’s web store and HBX.

JICHOI

 

View this post on Instagram

 

A post shared by JICHOI® (@jichoinet)


Led by: Jihyung Choi

Our favorites: Cargo Skirt Pants, 23-002 Zip Shirt and 23-002 Layered Pants.

Where to shop: JICHOI’s online store.

Jae Kim

 

View this post on Instagram

 

A post shared by ⠀?????? (@jaekim__)


Led by: Jae Kim

Our favorites: Up and Down Pearl Earrings, Stones of Jae Kim Planet 02 and Fairy Earclip 02.

Where to shop: Jae Kim’s online store.

Æ Synctx

 

View this post on Instagram

 

A post shared by ᴁ sʏɴᴄᴛx (@aesynctx)

Our favorites: C_ Blazer Jacket, X_ Transformable Blouson and X_ Boot Cut Pants.

Where to shop: Æ Synctx’s online store.

hug your skin

 

View this post on Instagram

 

A post shared by ??? ???? ???? (@hugyourskin.wear)


Led by: Goeun Choi

Our favorites: Layered pocket belt, leather wrapped skirt and printed jersey beanie.

Where to shop: hug your skin’s online store.

Read Full Article
Source
Hypebeast Korea
Editor
Bomi Kim/Hypebae Korea
Share this article

What to Read Next

K-Pop Group NewJeans Drops "Ditto" off Upcoming Album 'OMG'
Music

K-Pop Group NewJeans Drops "Ditto" off Upcoming Album 'OMG'

The full record will release in the new year.
10,250 Hypes

UPDATE: Big Bang's T.O.P Confirmed To Travel to Space in 2023
Entertainment

UPDATE: Big Bang's T.O.P Confirmed To Travel to Space in 2023

With a Japanese billionaire.
44,869 Hypes

SZA Reveals the Reason Her Sophomore Album 'S.O.S.' Doesn't Have More Collabs
Music

SZA Reveals the Reason Her Sophomore Album 'S.O.S.' Doesn't Have More Collabs

The LP has four featured artists.
941 Hypes


North West Evokes Holiday Joy on TikTok as the "Zombie That Saved Christmas"
Beauty

North West Evokes Holiday Joy on TikTok as the "Zombie That Saved Christmas"

We may have a makeup artist in training on our hands.
1,271 Hypes

Casetify's Latest Release Is the Crocs of Phone Cases
Tech

Casetify's Latest Release Is the Crocs of Phone Cases

Customizable with pin attachments.
3,992 Hypes

2023 Oscars Red Carpet: Here Are the Best-Dressed Celebrities
Fashion

2023 Oscars Red Carpet: Here Are the Best-Dressed Celebrities

Lady Gaga, Rihanna and more.
4,141 Hypes

Rihanna Embraces Her Baby Bump at the 2023 Oscars
Fashion

Rihanna Embraces Her Baby Bump at the 2023 Oscars

In a custom Alaïa gown.
1,445 Hypes

Here Are All the Winners of the 2023 Oscars
Film & TV

Here Are All the Winners of the 2023 Oscars

‘Everything Everywhere All at Once’ leads the list with 11 nominations.
3,219 Hypes

Behind the Atelier: Natasha Zinko on Harnessing Her Ukrainian Upbringing to Create Fashion That Provides Hope
Fashion

Behind the Atelier: Natasha Zinko on Harnessing Her Ukrainian Upbringing to Create Fashion That Provides Hope

The London-based designer gives us an inside look into her design studio.
2,820 Hypes



Places+Faces Taps Juliana Nalú for Its Flag-Inspired T-shirts
Fashion

Places+Faces Taps Juliana Nalú for Its Flag-Inspired T-shirts

Shot along the breezy, Brazilian shore.
37,525 Hypes

Everything You Need To Grab From Ulta's 21 Days of Beauty Bi-Annual Sale
Beauty

Everything You Need To Grab From Ulta's 21 Days of Beauty Bi-Annual Sale

This year’s deals go up to 50% off.
8,608 Hypes

Kris Jenner Lets Us Know Who's "Muva" With Peroxide-White Blonde Pixie
Beauty

Kris Jenner Lets Us Know Who's "Muva" With Peroxide-White Blonde Pixie

It’s giving, “Y’all poor as f-ck” vibes.
1,791 Hypes

More ▾
 
Subscribe to our Newsletter

Keep updated on the latest news.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Looks like you’re using an ad-blocker

We charge advertisers instead of our readers. Support us by whitelisting our site.

Whitelist Us

How to Whitelist Us

screenshot
  1. Click the AdBlock icon in the browser extension area in the upper right-hand corner.
  2. Under “Pause on this site” click “Always”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the AdBlock Plus icon in the browser extension area in the upper right-hand corner.
  2. Block ads on – This website” switch off the toggle to turn it from blue to gray.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the AdBlocker Ultimate icon in the browser extension area in the upper right-hand corner.
  2. Switch off the toggle to turn it from “Enabled on this site” to “Disabled on this site”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the Ghostery icon in the browser extension area in the upper right-hand corner.
  2. Click on the “Ad-Blocking” button at the bottom. It will turn gray and the text above will go from “ON” to “OFF”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the UBlock Origin icon in the browser extension area in the upper right-hand corner.
  2. Click on the large blue power icon at the top.
  3. When it turns gray, click the refresh icon that has appeared next to it or click the button below to continue.
screenshot
  1. Click the icon of the ad-blocker extension installed on your browser.You’ll usually find this icon in the upper right-hand corner of your screen. You may have more than one ad-blocker installed.
  2. Follow the instructions for disabling the ad blocker on the site you’re viewing.You may have to select a menu option or click a button.
  3. Refresh the page or click the button below to continue.