Dua Lipa Is the Queen of Classics in PUMA's Newest Lookbook
Digging into the brand’s rich archives.
Dua Lipa and PUMA are back with another collaboration, this time, landing in the form of a brand new lookbook. Dubbed “Forever Classic,” the new project sees Lipa hand-picking a range of sport-style pieces from PUMA’s rich archive across its 75-year history.
Created in collaboration with Lipa and stylist Lorenzo Posocco, the vibrant lookbook comprises four unique looks, each punctuated by classic archival pieces selected by the singer herself. From the brand’s signature PUMA Suede to ’90s skate-inspired 180 sneaker, the curated collection sees Lipa remixing and reworking classic silhouettes to make them her own.
Centering around themes of vintage sportswear, chunky footwear and playful athleisure, the lookbook lands in a varsity-inspired color palette of red, blue and white, and features coveted items like distressed leather jackets, windbreakers and logo tees dating back to PUMA’s 1999 “Pure Sports” apparel line.
Take a look at Dua in action above, and head to PUMA’s website to find out more about the pieces.