Our Favorite Moments From Milan Fashion Week FW25
From Doechii and JT’s performance at Dsquared2 to Diesel’s graffiti art installation.
Milan Fashion Week’s Fall/Winter 2025 circuit held an impressive array of luxury craftsmanship, live performances and collaborative collections. Dsquared2 presented on MFW’s opening night with a surprise appearance from Grammy Award winning rapper Doechii and City Girls’ JT. Celebrations were in order for K-Way which recognized its 60th anniversary as well as Fendi which commemorated 100 years of the luxury house. In collaborations, AVAVAV unveiled its second partnership with adidas Originals and Susan Fang teamed up with Dolce & Gabbana.
David Koma debuted his first collection for Blumarine and Lucie and Luke Meier held their last runway collection for Jil Sander. Meanwhile, Gucci‘s design team stepped up to the plate after Sabato De Sarno‘s departure to deliver a retro-meets-now FW25 collection. Victoria Monét, YUQI, Mia Khalifa, Ice Spice and Sarah Jessica Parker were in town, attending shows and adding an extra layer of star-studded vivacity to the week’s events.
Read on for for everything you need to know about MFW FW25, from viral runway moments to debut showcases.
Before you go, check out our London Fashion Week highlights.
Gucci’s Design Team Show
K-Way’s Pops of Color
Dsquared2’s Doechii Performance
Diesel’s Art Installation
Glenn Martens repurposed Diesel’s Spring/Summer 2023 Guinness World recording breaking inflatable sculpture for his FW25 showcase. The set design featured six global graffiti artists including Roy XR Chen, Ryota Daimon, Farai Engelbrecht, Phree Hester, Brianna Toomer and Red Longo. Using 3.2 kilometers of fabric, the show space is the largest graffiti installation ever made. Martens told us backstage that, “this is probably the biggest street art collective in the world. We have 7,800 people worldwide who helped us to build this installation. I’m very happy that this is not art directed by me, it’s by everybody.”
Fendi’s Beanies and Baguettes
Celebrating five generations of the luxury house, Fendi‘s FW25 show opened with twin sons of Delfina Delettrez Fendi and Nico Vascellari, wearing replicas of an equestrian look designed by Karl Lagerfeld in 1967. The collection combined Roman costume with modern power dressing with a heavy focus on tailored shearling, Chantilly lace, thick beanies and compact wool. Tulle fringe and sequins added pops of texture while the color palette comprised of forest green, blush, buttermilk and a soft terracotta.
No Fendi review would be complete without mentioning the handbags. The new moon-shaped FENDI Giano arrived in a two-tone calfskin. Elsewhere, the FENDI Baguette received mirrored embroideries and the FENDI Mama Baguette came correct with disco sequins and fluted suede.
The show was attended by Ashley Park, Sean Paul, Song Yuqi and Sarah Jessica Parker. The Sex and the City star said backstage of the collection: “I just can’t get over the quality of work, the tailoring, how inspired and classic it is. It was just outstanding.”
MM6 Maison Margiela’s Conceptual Silhouettes
MM6 Maison Margiela is a masterclass in construction and intention. For its FW25 collection, multi-purpose garments were enlarged, reduced and enlarged again. Trench coats, blazers and polos were cut with dramatic outlines while dresses and tops were covered in a thin, nude nylon. With a muted color palette of brown, grey, and black, sheer tops stood out as a body-hugging staple. The garments were complemented by leather gloves, futuristic eyewear and square toed toots while watch-less watches were worn as bracelets.
Lucie and Luke Meier’s Departure From Jil Sander
Jil Sander FW25 was a “bright metaphor of love.” Glittering silver and black sequin stripes adorned pleated and straight dresses in velvet, silk and taffeta. The collection included kilts for men and women, shearling coats and unexpected outerwear details such as studs, zippers and lace. Mere hours after their FW25 show, creative directors Lucie and Luke Meier announced that it would be their last for Jil Sander. A successor to the brand has yet to be named, but the legacy of the Meier’s will be remembered as one of sophistication and an unshakeable dedication to design.
Onitsuka Tiger’s Crystal-Studded Sneakers
Blending Tokyo’s “Urban Duality” with modern punk references, Onitsuka Tiger FW25 was all about contemporary edge. Tailored pea coats, wool suits and gorpcore-inspired jackets captured an adventure-inducing energy. For footwear, the label introduced studded ballerina flats, crystal-studded sneakers and a new MEXICO 66 model evoking the essence of ’80s pop music.
SUNNEI’s New Concept Store
This season, SUNNEI skipped its signature runway stunts and instead revealed, perhaps the most daring choice to date — the unveiling of a new concept store as the finale of its show. Staying true to self mockery and its satirical vision of the fashion industry, SUNNEI says that the space is “a concept store with no concept” and a “store you really didn’t need.” In reality, the physical retail space will act as a cultural hub for the brand — existing simultaneously as a workspace, coffee shop and area to meet like-minded creatives. With the brand’s offices upstairs, “customers can shop just steps away from the very people who designed the pieces,” shares the show notes.
Versace’s Homeware Line Turned Ready-To-Wear
Donatella Versace looked to Versace Home as “a metaphor for what’s on the inside” to inform her FW25 collection. The luxury house’s homeware line was crafted into the garments including bedding as voluminous gowns and a draped puffer jacket. Elsewhere, quilts line ballerina skirts and duvet stripes appear alongside cheetah sports and gold threads. “Blurring the lines between wearing a work of art and being a work of art,” the collection boasts a opulent blend of evening wear and everyday couture. The show was attended by Ice Spice, Cillian Murphy and C-Pop star Hyunjin.
Moschino’s Playful Motifs
Confetti filled the runway and our hearts at the Moschino show — it was pure magic and a welcome reminder that fashion exists as a narrative driver above all else. Adrian Appiolaza’s understanding of storytelling knows no bounds, perfectly positioning him to upload the legacy of Moschino’s whimsical masterpieces. This season, key motifs in the collection included tall cushion pillow hats, cut-out smiley faces and polaroid pictures of accessories — in place of the real thing. Bags took form as wine holders, hyperrealistic spaghetti and Pepperidge Farms packaging. Trousers held leather patches stamped with the words “In Love We Trust” and Alex Consani closed the show carrying trash bags that stated “C’est trash chic!”
Missoni’s Cozy Knits
Missoni‘s outerwear is what the Fall/Winter season is all about. Designing for life’s everyday moments, the Italian label emphasized wearability, daywear and comfort. Here, earthy, warm tones mixed with metallic touches, crafted in luxurious wool, cashmere and silk for a rich, textured feel. Cardigans, peacoats, blazers, shirts, chunky sweaters, polos, and turtlenecks were shown in a multitude of layers while minidresses were paired with ankle boots and sandals.
Brioni’s Sharp Tailoring
Italian luxury label Brioni presented its FW25 collection dubbed “La Donna” during the MFW circuit. Through structured tailoring, rich textures and an earthy palette, the brand showcased a refined quiet luxury perfect for day-to-night dressing. Oversized outerwear, cinched silhouettes and subtle accessories took form through luxurious cashmere, wool and silk.
Ferrari’s Workwear Fur
Ferrari found its workwear essence in its FW25 collection called “Officina.” For Creative Director Rocco Iannone, luxurious materials, intricate textures and expert tailoring are all par for the course. Leather was hand-treated, denim was reimagined with trompe l’œil effects and knitwear was enriched with unique detailing. Key looks from the collection include a fur blazer, trench coat and skirt all styled with crisp white collared shirts and bright red ties.
Fiorucci’s Artificial Paradise
“I always say that we can also wear a Hawaiian shirt in the winter. Why not? With Fiorucci, it’s possible,” creative director Francesca Murri tells us. Set in an artificial paradise between winter and summer, the brand’s FW25 collection “Beatitudo” is an exploration of contrasts. Bold prints range from Hawaiian florals to ethereal angels on chiffon clouds. A standout look from the collection is a dress made up of polaroid pictures taken on a summer holiday. To add to the excitement, Fiorucci invited 400 students to the show as a commitment to inspire the next generation of designers.
AVAVAV’s Deadly Show Concept
Stockholm-based brand AVAVAV has become synonymous with its irreverent show concepts — often times containing not-so-hidden messages that explore the struggles of the design process, online commentary and self-doubt. Its FW25 collection called “The Hole” centered on death anxiety and the fragility of life, materialized through zombie-like models emerging from the graveyard onto the runway. Revealing a second collaboration with adidas Originals, AVAVAV unearthed a gothic take on sportswear as one of the last shows at MFW.
