10 Beauty Trends Already Defining FW25
From larger-than-life lashes and “woke up like this” hair to goddesscore everything.
When Fashion Month hits, we’re always inspired to refresh our wardrobes. But, this year, it’s the beauty looks that made us want to dig into our stashes of products to mirror what’s happening on the runway. Makeup, hair and nails are the paramount creative touch that add an extra layer of artistry and awe to the catwalk. From the crimped hair at Chet Lo to the space-like lips at Christopher John Rogers, Fall/Winter 2025‘s beauty looks are showcasing the spirit of individuality and self-expression. With New York, London and Milan Fashion Week under our belt, we’re looking to the French capital’s runways next.
Below are some of the key beauty trends popping up so far and which we think will continue to dominate the season ahead.
Watercolor-Washed Eyes
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Could a pop of baby blue be in your future? At Sandy Liang’s show, Fara Homidi and her team applied shades of pastels to the models’ eyes, reflecting the designer’s collection palette. At Tory Burch, a similar makeup style elevated the clothing, with washes of light indigo painted onto faces. For The Blonds, showgirl glamour felt right to pair with the brand’s over-the-top rhinestone masterpieces, with eyelids adorned in faint flamingo-pink hues that were flared out to perfection.
Rubber Lips
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The glittery lip trend shows no signs of fading anytime soon, especially after what we saw at Christopher John Rogers. Models wore sparkling glosses in a range of shades evoking the beauty of the night sky. With brands like Isamaya Beauty and Huda Beauty continuing to roll out products that make this dazzling look possible, we’re clearly in for more glitz and glam ahead. At Gabe Gordon, Half Magic Beauty crafted a lip so shiny it looked just like rubber. Sandy Liang’s concealer lips returned this season, but this time around, the added element of gloss created lips that gleamed so bright, that they mirrored plastic. At Grete Henriette’s show, makeup artist Sophia Sinot gave runway walkers super shiny, ethereal lips worthy of the divine.
“Woke Up Like This” Hair
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Hair that just doesn’t care seemed to be the vibe at both Vettese and Sandy Liang’s shows. Loose, tousled waves and soft, natural textures created a look that was both relaxed and refined — as if the models had just stepped out of bed. At Sandy Liang, a built-in headband mark added an extra touch of cool, giving the appearance of someone after a long day at the office. It seems that this season, sometimes, less really is more. To add to the “IDGAF” energy, runway goers at Fforme wore literal leaves as bangs, giving off a careful, nature-inspired vibe that felt as though a park frolic was on the agenda. During London‘s Fall/Winter shows, Chet Lo’s semi-crimped hair was mixed in with soft, flowing sections of waves for a sleek contrast.
Museum-Worthy Eyeshadow
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At both Collina Strada and Christian Siriano, makeup artists turned eyelids into canvases, showcasing everything from animal prints to racing cars and beyond. Each look was a work of art, pushing the boundaries of traditional makeup to draw literal interpretations of the themes in each collection.
’90s Forever
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While the makeup trends of this decade continue to influence beauty today, it’s clear that ’90s beauty references are going nowhere fast. Known for defining the “it girl” look at Kim Shui, MAC’s Romero Jennings sculpted and shaped models with cool-toned eyes and ultra-matte lips, bringing this iconic aesthetic back to life. At Luar, underground club drag inspired the exaggerated eyeshadow that was supposed to feel like it was done in a rush. For Elena Velez, goth influences made a strong statement, with smudged eyeliner and deep, dark lips that felt straight out of your favorite rom-com.
The Glossed-Up Face
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At Tolu Coker’s Fall/Winter 2025 presentation in London key makeup artist Bea Sweet painted eyelids with a little bit of gloss to add dimension to the show’s old Hollywood vibes. At Anna Sui, Pat McGrath did the same, layering glossy finishes over eyes to create a sultry, dewy look. For Annie’s Ibiza’s show, Renaissance-inspired clothing was beautifully paired with an ethereal, all-over glow, evoking heavenly figures like Joan of Arc and Catherine Sforza. As we transition away from heavily mattified skin, do we dare admit that the dew is back?
Lashes That Scream “The Bigger, the Better”
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No season is ever complete without a pair of show-stopping lashes. At Harris Reed, Charlotte Tilbury took this beauty trend to another level, creating extravagance on the face. For Thom Browne‘s National Audubon Society-inspired show, Isamaya Ffrench adorned the lashes of models with bright feathers, creating a contrast against the sleek, tailored looks from the designer — talk about drama and surrealism. In a time when we thought minimalism was back and the public was dumping its addiction to falsies, drama is reclaiming its place in the spotlight. Finally, we observed cute wispy lids at Chet Lo, perfectly complementing the collection’s playful and ’70s-inspired vibe.
Goddesscore Everything
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Pinterest predicted that the goddess aesthetic would dominate trends this year and the runway is confirming it in full force. At Grete Henriette, models shimmered with glowing skin while their bodies were enhanced with pearls, stones and sparkling accents. During Dilara Findikoglu’s show, the goddess inspiration took on a more dramatic form, channeling Venus with pearlescent skin, intricately laced hair corsets and ethereal, otherworldly hair accessories that embodied an out-of-this-world fusion of beauty and strength. Meanwhile, at Sinéad O’Dwyer, divine femininity was redefined, with Benjamin David sculpting flowing finger waves that further embodied the goddess vibe.
Vampiric Pouts
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The Milanese seem to be drawing inspiration from the haunting vampire film Nosferatu, with an unmistakable gothic vibe taking center stage. Both Versace and MSGM showcased models with deep, dark lips that echoed an eerie, otherworldly allure. Whether through dark berry shades or near-black hues, these colors embrace bits of the cherry-coded trend we’re expecting to see in beauty this year. At the same time, Bally’s runway goers were also sporting burgundy pouts paired with smoky eyes, courtesy of Byredo’s Lucia Pica.
Messy Makeup
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Whether you’re a bit frazzled from waking up from your grave or you’re nursing a gnarly hangover, messy makeup is all the rage. From AVAVAV’s zombies, who donned literal dirt on their faces, to Esme Horn‘s morning-after glam at Sinead Gorey, imperfection is the new ideal. Even at Antonio Marras, a party girl energy filled the air, with models’ lips dusted with confetti, as though they just kissed a piñata. Is it a revival of the indie sleaze trend or our beauty standards drifting away from a too-polished look?
While you’re here, check out our favorite beauty moments from Milan Fashion Week.
