Fashion 

These Are the Top Models Who Ruled Fashion in the 2010s

The runway stars of our generation.

By
1,959 Hypes

These Are the Top Models Who Ruled Fashion in the 2010s

The runway stars of our generation.

The top models that dominated fashion in the 2010s are much more than just beautiful faces on the catwalk or magazine covers. As the industry shifts from adhering to conventional beauty ideals to embracing diversity, body positivity and gender fluidity, the last 10 years saw South Sudanese-Australian beauty Adut Akech, body activist Ashley Graham, the first hijab-wearing model featured in Sports Illustrated, Halima Aden and more rising to the top of the modeling world. With 2020 being just around the corner, we’re looking back on some of the most iconic models that helped usher in a new age of acceptance in fashion over the last decade.

In the early 2010s, runway veterans like Karlie Kloss and Natalia Vodianova could always be found on the covers of glossys like Elle and Harper’s Bazaar. Lindsey Wixson landed major campaign deals with Chanel, Versace x H&M and Mulberry, while Liu Wen worked with brands ranging from Estée Lauder to Calvin Klein.

Moving into the mid-2010s, Ashley Graham signed with IMG Models and has since continued to help redefine beauty standards surrounding women’s body image and sizes. Thanks to the rise of social media, new It-models such as Kendall Jenner, Winnie Harlow and the Hadid sisters, Bella and Gigi, took the fashion world by storm with their impressively massive following.

Ruth Bell, who wore a buzz cut back in 2016, scored her first Vogue cover before eventually becoming a muse for Dior under the artistic direction of Maria Grazia Chiuri. Around the same time, Nathan Westling became one of the main models at Fashion Weeks, walking for luxury houses including Louis Vuitton.

The fashion world welcomed legendary supermodel Cindy Crawford‘s daughter Kaia Gerber in 2017 at New York Fashion Week, and it didn’t take long before the newcomer scored campaigns with Saint Laurent, Jeremy Scott and even Chanel.

Keep scrolling to see more models who ruled the 2010s. And while you’re here, read about the breakout models from Fashion Month Spring/Summer 2020. 

2010 – 2013

Anna Ewers

 

View this post on Instagram

 

A post shared by @annaewers on

Cara Delevingne

 

View this post on Instagram

 

My new @chanelofficial campaign @karllagerfeld @carineroitfeld @sammcknight1 @tompecheux

A post shared by Cara Delevingne (@caradelevingne) on

Edie Campbell

Emily Ratajkowski

 

View this post on Instagram

 

A post shared by Emily Ratajkowski (@emrata) on

Fei Fei Sun

 

View this post on Instagram

 

A post shared by FeiFei Sun☀️孙菲菲?? (@feifeisun) on

Hanne Gaby Odiele

 

View this post on Instagram

 

A post shared by Hanne Gaby Odiele (@hannegabysees) on

Irina Shayk

 

View this post on Instagram

 

A post shared by irinashayk (@irinashayk) on

Joan Smalls

 

View this post on Instagram

 

#HBD Mademoiselle CHANEL #legendary

A post shared by Joan Smalls (@joansmalls) on

Jourdan Dunn

 

View this post on Instagram

 

A post shared by Jourdan Dunn (@jourdandunn) on

Karlie Kloss

 

View this post on Instagram

 

❤️❤️ make up by @hungvanngo ?hair by @lorealhair @giannandreahair ??

A post shared by Karlie Kloss (@karliekloss) on

Lindsey Wixson

 

View this post on Instagram

 

Thank you @elleusa ?? right next to Angelina Jolie ❤️?

A post shared by Lindsey Wixson-Young (@lindseywixson) on

Liu Wen

 

View this post on Instagram

 

Languages of Love, jewelry edition. @chanelofficial #CocoCrush @jingxiaoxiansheng ? @thurstanredding

A post shared by Liu Wen 刘雯 (@liuwenlw) on

Mica Argañaraz

 

View this post on Instagram

 

Saint Laurent @ysl

A post shared by Mica Argañaraz (@micarganaraz) on

Natalia Vodianova

 

View this post on Instagram

 

From baby to lady, always with Guerlain ?????

A post shared by Natalia Vodianova (@natasupernova) on

2014 – 2016

Adwoa Aboah

 

View this post on Instagram

 

A post shared by Adwoa Aboah (@adwoaaboah) on

Ashley Graham

 

View this post on Instagram

 

Imagine how pruney I was after five hours of modeling in a pool ??

A post shared by A S H L E Y G R A H A M (@ashleygraham) on

Bella Hadid

 

View this post on Instagram

 

Finally…My second @chromeheartsxbella eyewear collection is coming!…. gold?shot by queen @laurielynnstark ⚡️

A post shared by ? (@bellahadid) on

Dilone

 

View this post on Instagram

 

Today for @balenciaga thank you! @demnagvasalia @lottavolkova ????

A post shared by Janiece Dilone (@_dilone) on

Fernanda Ly

 

View this post on Instagram

 

A post shared by ???????? ?? | 利献灵 (@warukatta) on

Gigi Hadid

 

View this post on Instagram

 

Vogue Spain by Benny Horne

A post shared by Gigi Hadid (@gigihadid) on

Grace Elizabeth

 

View this post on Instagram

 

@vspink swim ?

A post shared by Grace Elizabeth ♡ (@lovegrace_e) on

Imaan Hammam

 

View this post on Instagram

 

So happy to be part of the @versace family!! ❤️?❤️Thank you @donatella_versace @pg_dmcasting @kjeldgaard1

A post shared by Imaan Hammam (@imaanhammam) on

Kendall Jenner

 

View this post on Instagram

 

March Issue @voguemagazine

A post shared by Kendall (@kendalljenner) on

Lexi Boling

 

View this post on Instagram

 

Take me to church.. Or the strip club ?@alexwangny you fucking smashed it as usual. Love you and see you tonight ?

A post shared by Lexi Boling (@lexiboling) on

Nathan Westling

 

View this post on Instagram

 

got the best outfit in the whole show ? Thanks as always @louisvuitton @nicolasghesquiere @ashleybrokaw @marieameliesauve

A post shared by Nathan Westling (@nathanwestling) on

Ruth Bell

 

View this post on Instagram

 

My first Vogue cover @voguekorea ☺️

A post shared by Ruth Bell (@ruthnotmay) on

Taylor Hill

 

View this post on Instagram

 

A post shared by Taylor Hill (@taylor_hill) on

Vittoria Ceretti

 

View this post on Instagram

 

Let the games begin. Absolutely loved being a part of the new @tiffanyandco campaign. #Tiffany #TiffanyAndCo

A post shared by Vittoria Ceretti (@vittoria) on

Winnie Harlow

 

View this post on Instagram

 

❤️R U P A U L❤️ By @hbjbofficial

A post shared by ♔Jamaican Canadian♔ (@winnieharlow) on

2017 – 2019

Adesuwa Aighewi

 

View this post on Instagram

 

A post shared by ✨Adesuwa✨ (@adesuwa) on

Adut Akech

 

View this post on Instagram

 

@vogueaustralia September issue story shot by @andrewnuding and styled by @jilliandavison One of my fav story ??

A post shared by Adut Akech Bior (@adutakech) on

Anok Yai

 

View this post on Instagram

 

Tom Ford 2019 Protagonist

A post shared by ROCK (@anokyai) on

Binx Walton

 

View this post on Instagram

 

A post shared by Binx (@binxwalton) on

Cara Taylor

 

View this post on Instagram

 

A post shared by cara taylor (@cara_taylorrr) on

Chu Wong

 

View this post on Instagram

 

A post shared by Chu Wong (@_chuwong) on

Fran Summers

 

View this post on Instagram

 

A post shared by Francesca (@fransummers) on

Halima Aden

He Cong

 

View this post on Instagram

 

A post shared by 贺聪?? (@heconghc) on

Heejung Park

Hoyeon Jung

 

View this post on Instagram

 

@voguekorea with @less_photo @hhioiio ?

A post shared by HoYeon Jung(Chung) (@hoooooyeony) on

Hyunji Shin

 

View this post on Instagram

 

@chanel.beauty #beauty

A post shared by HyunJi Shin 신현지 (@iamhyunjishin) on

Jing Wen

 

View this post on Instagram

 

A post shared by Jing Wen (@jingwenll) on

Kaia Gerber

 

View this post on Instagram

 

versace @versace

A post shared by Kaia (@kaiagerber) on

Kiki Willems

 

View this post on Instagram

 

A post shared by Kiki Willems (@kdhwillems) on

Paloma Elsesser

 

View this post on Instagram

 

A post shared by Paloma Elsesser (@palomija) on

Selena Forrest

 

View this post on Instagram

 

A post shared by coldpieceofwork (@selenaforrest) on

Slick Woods

 

View this post on Instagram

 

Slick x @thekooples collab out now

A post shared by @ slickwoods on

Sora Choi

 

View this post on Instagram

 

@burberry Backstage. #최소라 #sorachoi @yg_kplus @fordmodels @wilhelminamodels @special_management #AsianModel #KoreaModel

A post shared by SORA CHOI? (@sola5532) on

Sohyun Jung

 

View this post on Instagram

 

Alexander Wang PRE-FALL 2018?

A post shared by SOHYUN JUNG (@cochon_j) on

Teddy Quinlivan

 

View this post on Instagram

 

A post shared by Theodora Quinlivan (@teddy_quinlivan) on

Yoonyoung Bae

Yasmin Wijnaldum

 

View this post on Instagram

 

A post shared by Yasmin Wijnaldum (@yasminwijnaldum) on

Read Full Article
Composite Imagery
Yeeun Kim/Hypebae

What to Read Next


English Rapper Stefflon Don Talks Personal Style, PUMA Cali, Self-Care and Taking Time to Log off Once in a While
Music 

English Rapper Stefflon Don Talks Personal Style, PUMA Cali, Self-Care and Taking Time to Log off Once in a While

Words of encouragement and advice.
688 Hypes

Nike Updates React Element 55 in a Soft "Pale Ivory"
Footwear

Nike Updates React Element 55 in a Soft "Pale Ivory"

The new colorway gets minimal.
5,829 Hypes

Dior's Holiday Makeup Collection Will Make You Shine Bright
Beauty

Dior's Holiday Makeup Collection Will Make You Shine Bright

Must-have beauty products this season.
807 Hypes


Nike Is Restocking All Three Collaborative Packs from the 'Stranger Things' Collection
Film & TV

Nike Is Restocking All Three Collaborative Packs from the 'Stranger Things' Collection

Get your wallets ready – all nine sneakers will be available tomorrow.
1,317 Hypes

More ▾
 
Subscribe to our Newsletter

Keep updated on the latest news.

By subscribing, you agree to our Terms of Use and Privacy Policy.