Emerging South Korean Designer JICHOI Releases "Great Day" Collection for FW20
See the full collection from the up-and-coming label here.
While labels like ADER error and IISE have made their way through the global fashion industry, JICHOI is the next label to watch hailing from South Korea. Utilizing her previous experiences at Kiko Kostadinov and creative collective Dadaism Club, Seoul-based designer Ji Hyung Choi has released her latest Fall/Winter 2020 offering.
Dubbed “Great Day,” the collection features sportswear-inspired unisex designs with a monochrome palette including black, grey and beige shades. Kicking off the range are zip-up short-sleeved shirts accentuated with elongated, draped sides, followed by track jackets paired with baggy pants. Wardrobe staples like hoodies and T-shirts are spotted throughout, while grey uniform-like ensembles, wrap skirts and crossbody bags highlight the lineup.
Scroll through the gallery above to peep the full FW20 “Great Day” collection. You can head over to JICHOI’s online store now to purchase the full range.
In case you missed it, check out Irene Kim’s latest campaign for her brand IRENEISGOOD LABEL.
