Lyst Reports That Sustainable Activewear Is One of 2020's Biggest Trends
Demand for yoga gear and bodysuits is also growing.
Lyst has released a new report, Activewear 2020: The State of Fitness Fashion, detailing key trends in workout clothes for the coming year. The report’s findings are based on the searches and shopping behavior of over 104 million users, while also analyzing spikes in search terms over the past three months.
Though we’re only one week into 2020, searches for activewear have increased 59% since the beginning of the new year. “Sustainable activewear” is also a trending keyword, seeing an 151% increase in queries compared to 2019. The appeal of yoga culture endures, contributing to a 42% growth of yoga-related products sold through Lyst — monthly demand for “yoga leggings” specifically has increased. According to preliminary data, items including sculpting leggings, shiny leggings and workout bodysuits are rising in popularity and will reach trend status throughout the year.
Head to Lyst to check out the full report.