BLACKPINK Fronts adidas' New Activewear Campaign
All four members of the K-pop group get sporty.
adidas Originals is launching a new activewear collection that merges lifestyle and performance. Dubbed “R.Y.V.,” the range of sporty separates are unveiled in a new campaign starring all four members of K-pop group BLACKPINK.
Jennie dons a dual-toned denim jacket and matching running shorts, while Rosé wears a track jacket mini-dress. Lisa keeps it casual in classic striped sweatpants and a cropped tee, and Jisoo poses against a jungle gym in a marbled windbreaker styled over a versatile T-shirt dress. On the footwear front, spring-ready takes on silhouettes including the Ozweego, Superstar and Forum Plus make an appearance in the lineup. In addition to BLACKPINK, roller skater Olumi Janta and dancers Lucia Leonce and Megan Charles also model adidas’ new offerings.
adidas Originals’ “R.Y.V.” collection releases at the adidas website on March 4.
