Fashion

Kate Moss Is the New Face of Kim Kardashian's SKIMS

The fashion icon wears the label’s bestselling pieces.

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1,820 Hypes

Kate Moss Is the New Face of Kim Kardashian's SKIMS

The fashion icon wears the label’s bestselling pieces.

SKIMS – the official Team USA underwear label helmed by Kim Kardashian – has tapped Kate Moss for its new TV ad campaign.

The OG supermodel and fashion icon appears in a series of visuals wearing the solution-oriented label’s bestselling Cotton and Fits Everybody collections. Highlight styles include the Cotton Rib Bralette and Fits Everybody Scoop Neck Bra, which are both loved for their comfortable fits. Directed and shot by Donna Trope, the campaign will be aired in 30-second and 15-second versions.

“I first met Kate in 2014 through Riccardo Tisci, and was instantly struck by her cheeky humor, authentic and classic beauty – we’ve been friends ever since,” Kim Kardashian commented in a press release. “She is THE fashion icon, defining whole generations of culture and style and I am honored to feature her as the new face of SKIMS this summer.”

Moss added: “What Kim is doing with the brand is so fresh and modern, making underwear women actually want and that fits perfectly: I wear it, my daughter wears it – even my mom wears it!”

Scroll through the gallery above for a peek at the campaign, which will launch across various platforms on July 15.

 

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