Fashion

Emma Chamberlain-Approved Brand Ian Charms Opens Store in Rockefeller Center

Bringing its quirky jewelry to New York.

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13,356 Hypes

Emma Chamberlain-Approved Brand Ian Charms Opens Store in Rockefeller Center

Bringing its quirky jewelry to New York.

Los Angeles-based jewelry brand Ian Charms is making its way to the East Coast as the celebrity loved brand is opening its doors in Rockefeller Center in New York City.

Worn by the likes of Emma Chamberlain, Pete Davidson, Dua Lipa and Madison Beer, the female-owned brand is known for its nostalgic and playful designs. What initially started as a side hustle, led to a full blown creative endeavor as Sahakian has channeled her own obsession with pop culture through her craft, Sahakian has created charms inspired by icons like Kris Jenner, Robert Pattinson, Judge Judy and Lil Nas X. The store’s aesthetic speaks to founder Lisa Sahakian’s love for all things Y2K as mirrors a teenage girl’s bedroom, featuring busts of Biggie Smalls and tactile goopy mirrors.

Take a sneak peek inside Ian Charms’ latest New York store in the gallery above.

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