BTS' Jungkook Is Calvin Klein's Newest Ambassador
For Calvin Klein Jeans and underwear.
Calvin Klein just unveiled its newest ambassador: BTS member Jungkook. The K-pop star will be the face of Calvin Klein Jeans and Calvin Klein Underwear, making his debut for the brand in an all-new Spring 2023 campaign.
Lensed by Park Jong Ha, the campaign sees the BTS star fronting the brand’s signature styles, like the ’90s Straight Denim and Body Jeans, Relaxed Fit Denim Shirt, Oversized Denim Jacket and Relaxed Fit Logo Tee.
Speaking about the announcement, Calvin Klein’s Chief Marketing Officer, Jonathan Bottomley, said “We pride ourselves on identifying globally relevant talent whose cultural impact and values align with our own. Jung Kook is one of the world’s most popular artists; he possesses a rare ability to connect with international audiences through both his music and his style. We’re fortunate and excited to have him join the Calvin Klein team.”
Echoing the excitement, Jungkook added, “I have been a fan of Calvin Klein for a long time, and I’m thrilled to be their newest global ambassador. This partnership is very special, as Calvin Klein’s heritage and brand values resonate with me. My music is how I communicate with my fans around the world, and I see this partnership as an opportunity to connect with them in a new way. I’m incredibly excited for people to see a new side of me in this first campaign for the brand.”
Take a look at the K-pop artist in action above, and stay tuned for more from Calvin Klein and Jungkook.
In other collaboration news, Supreme and UNDERCOVER is coming soon.
