Son Heung-min Stars in Burberry's New Campaign
Alongside Georgia May Jagger, Sophie Ahmad and a corgi.
Off the back of Daniel Lee’s Burberry debut, the newly-appointed Creative Director is back with another stellar campaign, this time enlisting South Korean, Tottenham Hotspur footballer Son Heung-min and British model Georgia May Jagger as its faces.
Once again lensed by Tyrone Lebon, the same photographer responsible for capturing Lee’s first Burberry campaign, the campaign spotlights iconic heritage pieces like the Burberry Gabardine Trench Coat and classic Burberry Check Shirt. Elsewhere, the campaign features an unlikely face: a corgi.
Staying true to Lee’s current creative expressions, the campaign is adorned with roses — a flower that’s deeply representative of the U.K. as a whole, alongside its core traditions. A continuation of the designer’s first campaign, Burberry’s new-and-improved logo makes another appearance, stamped as a seal of approval across each image.
Take a look at the new campaign above.
In case you missed it, here’s a refresher on Lee’s recent show for Burberry’s Fall/Winter 2023.
