Fashion

Lacoste Opens A New Flagship Store In London

Celebrating its 90th birthday this year.

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Lacoste Opens A New Flagship Store In London

Celebrating its 90th birthday this year.

Lacoste is spending its spring break across the pond as the French brand is unveiling its new flagship store in the heart of bustling London.

Located on Regent Street, the label’s latest outpost, which is its largest in the United Kingdom, embodies its vibrant personality. Celebrating its 90th birthday this year, the new Lacoste store puts its culture front and center, highlighting its love for tennis, with the addition of a Polo Wall, paying homage to its history on the court.

Shoppers will be able to experience all sides of Lacoste, through its women’s and menswear offerings, as well as its golf, fitness and footwear categories. Their visit is made all the more bespoke as the new London flagship provides customization services for all essential pieces, featuring special colors, monograms and silhouettes.

Lacoste’s London Flagship store is located at 182 Regent Street, London, W1B 5TH. Take a virtual visit in the gallery above.

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