Take a Look Inside La Perla's New Retail Lab in SoHo, New York
Offering its latest FW20 collections, ranging from lingerie to loungewear.
Italian luxury brand La Perla has recently opened a new retail concept store at the heart of SoHo, New York. The 1000-square foot space, dubbed the Retail Lab (LP Lab for short), features the label’s latest Fall/Winter 2020 collections, including its underwear, loungewear and beachwear offerings, as well as its signature “Maison” and “Petit Macramè” lines.
“Our space will feature a rotating store concept to express movement and constant change. The concept is to offer novelty for our customer to discover each time we refresh the design,” Morgan P. Richardson, La Perla’s President of Americas, said in a statement. “LP Lab will support the SoHo community, by connecting to all New York creatives alike, with a spirit of giving back that emanates beyond the four walls.”
Upon entering the store, you will immediately notice a bright neon sign that reads: “La Perla Loves SoHo.” The space’s exterior and interior are covered in an eye-catching teal colorway, which represents the brand’s DNA since its inception. Additionally, you will find a large screen centered within the boutique that showcases some of La Perla’s current campaign images. According to the brand, the SoHo team is available to help customers both in-store and by virtual appointment.
Take an inside look at the shop in the gallery above. La Perla’s Retail Lab is now open to the public. In case you missed it, check out its latest holiday line.
La Perla Retail Lab
120 Prince Street
New York, NY, 10012
