Fashion

Gentle Monster & BLACKPINK's Jennie Officially Open Doors to "Jentle Home"

Take a closer look at the aesthetic Seoul pop-up here.

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Gentle Monster & BLACKPINK's Jennie Officially Open Doors to "Jentle Home"

Take a closer look at the aesthetic Seoul pop-up here.

After announcing a collaborative collection and pop-up, Korean eyewear label Gentle Monster and BLACKPINK‘s Jennie have officially opened the doors to the temporary location in Garosugil, Seoul. Titled “Jentle Home,” the dollhouse-themed space takes inspiration from the K-pop star’s childhood memories.

Welcoming guests with a blown-up version of a retro, pastel-colored dollhouse, the entrance leads to the second floor of the building located just across Gentle Monster’s Garosugil flagship. A fairytale-like space unfolds, with a dressing room, kitchen and living room serving as backdrops for the ultimate Instagram shot. Inside the dressing room is a secret door that leads to the “Pink Fountain” room, a dreamy space complete with a teddy bear fountain. On the third floor of the pop-up location is a retro-style supermarket featuring special goods like flip phones, rings and more.

Scroll through the gallery above for a closer look at “Jentle Home.” The Jennie x Gentle Monster collection is available for purchase at the eyewear brand’s web store and offline locations.

Jennie x Gentle Monster “Jentle Home” Pop-Up
22 Apgujeong-ro 10-gil, Sinsa-dong, Gangnam-gu, Seoul, South Korea
May 13 – September 12, 2020
12 p.m. – 9 p.m. KST

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