Footwear

Winnie Harlow Stars in PUMA's Latest Global Campaign Sporting the New Kyron Awakening

Featuring two summer-ready colorways.

By
1,731 Hypes

Winnie Harlow Stars in PUMA's Latest Global Campaign Sporting the New Kyron Awakening

Featuring two summer-ready colorways.

Following the release of its Pride Month collection in partnership with Cara Delevingne, PUMA has unveiled its latest global campaign starring Winnie Harlow. The Canadian fashion model is seen sporting the new Kyron Awakening sneaker available in two summer-ready colorways.

Infused with elements from the sportswear label’s archive silhouettes along with high fashion details, the Kyron comes in a bold upper featuring shades of blue indigo or muted pink, as well as the iconic formstrip in black or white. “Kyron shoes are anything from ordinary as it really stands out from the crowd,” said Harlow in a press release. “It’s great as I can pair in so many ways and go from day to night with ease and style,” she adds.

Take a look at PUMA’s Kyron Awakening women’s sneaker campaign in the gallery above. You can now cop the new silhouette at PUMA’s stores, online and at select global retailers for $90 USD.

Elsewhere in footwear, Nicole McLaughlin is raffling off one-of-a-kind pieces for charity.

Read Full Article

What to Read Next


'Harry Potter' Stars Stand With Trans People Following J.K. Rowling's Transphobic Tweets
Culture

'Harry Potter' Stars Stand With Trans People Following J.K. Rowling's Transphobic Tweets

Daniel Radcliffe, Emma Watson and Rupert Grint all issued statements on the matter.
2,274 Hypes

Behind the Atelier: Independent Brand CheyenneKimora Honors Black Beauty and Culture Through Fashion
Fashion 

Behind the Atelier: Independent Brand CheyenneKimora Honors Black Beauty and Culture Through Fashion

The Los Angeles-based designer gives us an inside look into her home and design space.
4,686 Hypes

Trailblazing Streetwear Designer April Walker Pens Essay on Fashion Industry Racism
Fashion 

Trailblazing Streetwear Designer April Walker Pens Essay on Fashion Industry Racism

“Despite the generous use of the buzzword ‘inclusivity,’ the playing field is not level.”
989 Hypes

Charles Jeffrey LOVERBOY's New Collection Raises Money for UK Black Pride
Fashion 

Charles Jeffrey LOVERBOY's New Collection Raises Money for UK Black Pride

“Diverse casting was never going to feel ‘enough’ on these projects.”
479 Hypes

Netflix to Donate $5 Million USD to Black Creators, Youth and Black-Owned Businesses
Culture 

Netflix to Donate $5 Million USD to Black Creators, Youth and Black-Owned Businesses

“Tackling racism and injustice in meaningful ways means creating long-term opportunities for the Black community.”
499 Hypes

More ▾
 
Subscribe to our Newsletter

Keep updated on the latest news.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Help us serve you better

We appreciate your support in allowing HYPEBEAST ads, where we can share contents from the latest fashion, to those culturally relevant. In adding HYPEBEAST to your ad blocker's whitelist, ads on our sites will show while you continue to browse.

Help Support Us

We need ads to keep the website running and to continue providing free news to our readers. We'd appreciate your support by whitelisting HYPEBAE on your ad blocker.

If you have already whitelisted us, simply refresh this page. To find out how to whitelist us, click the button below.

Back

Add Us to Whitelist

We appreciate your support in allowing HYPEBAE ads. Most ad blockers have similar whitelisting steps and settings. If you need assistance, please contact us.

Adblock Plus

  1. Click on the red ABP icon in the upper right corner of your browser.
  2. Click “Enabled on this site” to disable ad blocking for the current site. In Firefox click “disable on HYPEBAE”.
  3. Refresh the HYPEBAE page that you were viewing.

Adblock

  1. Click the AdBlock hand icon.
  2. Click “Don’t run on pages on this domain”.
  3. A new “Don’t run AdBlock on…” dialog may be displayed in the middle of the screen.
  4. Move the “Site” slider to the right. After that, click “Exclude”.
  5. Refresh the HYPEBAE page that you were viewing.

uBlock

  1. Click the uBlock icon.
  2. Click the large blue “power” button in the menu that appears to whitelist the current website.
  3. Reload the HYPEBAE page that you were viewing.

Firefox Browser

Firefox Tracking Protection may activate our whitelist notice, which can be disabled temporarily for a browsing session by clicking the shield icon in the URL bar and following the instructions.

Disconnect

  1. Click the Disconnect icon.
  2. Click “Whitelist site”.
  3. Refresh the HYPEBAE page that you were viewing.