Footwear

Winnie Harlow Stars in PUMA's Latest Global Campaign Sporting the New Kyron Awakening

Featuring two summer-ready colorways.

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1,378 Hypes

Winnie Harlow Stars in PUMA's Latest Global Campaign Sporting the New Kyron Awakening

Featuring two summer-ready colorways.

Following the release of its Pride Month collection in partnership with Cara Delevingne, PUMA has unveiled its latest global campaign starring Winnie Harlow. The Canadian fashion model is seen sporting the new Kyron Awakening sneaker available in two summer-ready colorways.

Infused with elements from the sportswear label’s archive silhouettes along with high fashion details, the Kyron comes in a bold upper featuring shades of blue indigo or muted pink, as well as the iconic formstrip in black or white. “Kyron shoes are anything from ordinary as it really stands out from the crowd,” said Harlow in a press release. “It’s great as I can pair in so many ways and go from day to night with ease and style,” she adds.

Take a look at PUMA’s Kyron Awakening women’s sneaker campaign in the gallery above. You can now cop the new silhouette at PUMA’s stores, online and at select global retailers for $90 USD.

Elsewhere in footwear, Nicole McLaughlin is raffling off one-of-a-kind pieces for charity.

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