Collina Strada Taps unspun, Unveiling Custom-Fit Jeans on SS23 Runway
Trousers that fit any body type with the start-up’s innovative 10-second at-home scan.
For its Spring/Summer 2023 runway at New York Fashion Week, Collina Strada has tapped unspun, the Hong Kong and San Francisco-based start-up that uses an innovative at-home scanning system to create custom-fit jeans.
For those unfamiliar, unspun makes custom-fit jeans possible through its mobile app, which takes 10 seconds to scan any body type at home. The technology pushes for inclusive fashion, as well as zero-waste in creating each garment.
Marking unspun’s first-ever partnership, the Collina Strada collaboration made its grand debut on the runway, with four models walking down the stage in the jeans designed by creative director Hillary Taymour. Just like the rest of unspun’s denim lineup, the collaborative jeans can be ordered from the comfort of your own home through a scan on the mobile app.
Take a closer look at the designs down below and while you’re here, read our review of unspun’s custom-fit jeans.