Footwear

Ancuta Sarca's Sneaker Heels and Sandals Take Center Stage in SS23 Campaign

Starring model-turned-musician Soo Joo Park.

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972 Hypes

Ancuta Sarca's Sneaker Heels and Sandals Take Center Stage in SS23 Campaign

Starring model-turned-musician Soo Joo Park.

For fans of sneakers and footwear, Ancuta Sarca needs no introduction. The Fashion East alumni made a splash at London Fashion Week, returning to the calendar off her own back for Spring/Summer 2023 and again for the Fall/Winter 2023 season and now, she’s back with an all-new SS23 campaign.

Enlisting the larger-than-life spirit of model-turned-musician Soo Joo Park, the campaign acts as a vital exploration of playful proportions, placing Sarca’s distinctive sneaker heel styles into visual illusions. Spotlighting the designer’s standout hybrid styles from her LFW debut, the campaign features Sarca’s signature knee-high Nike boots alongside velvet sandals and mesh mules, paired with the motorsports-inspired apparel which made up her SS23 presentation.

The campaign follows a slew of vibrant collaborations and partnerships from Sarca, including the likes of Vans and SKIMS.

Take a look at Park in action for the new campaign above.

In other footwear news, Nike’s Dunk Low gets a baby blue makeover.

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