Earlier this year, Balenciaga reigned supreme as the top brand in fashion. According to Lyst‘s Q2 Index, Gucci has knocked Demna Gvasalia‘s high fashion brand off of its pedestal and taken the number one spot. Gucci’s accessories are the main factor in why the Parisian fashion house took the top spot. Just take a look through your Instagram feed, and we’re sure it’s filled with the Gucci GG belt. This item has unsurprisingly been a top product on the Lyst Index for the entire year.
Following behind Gucci are Off-White™, Balenciaga, Givenchy and Dolce & Gabbana. Virgil Abloh‘s recently unveiled collaborations with RIMOWA and Converse exemplify how the brand has stayed in the number two slot while Clare Waight Keller‘s custom gown worn by Meghan Markle for the Royal Wedding boosted Givenchy to its number three spot.
Thanks to the ongoing logomania trend, Fendi has also risen up the ranks, swiftly surpassing 17 slots and landing its current position as the eighth most popular brand right now. The rebirth of Fendi’s historic FF “Zucca” monogram in addition to vintage selections make up what shoppers are loving at the moment.
For the rest of the Q2 report, head to Lyst’s official website.