Fashion 

What Daniel Lee's Potential Appointment Could Mean for Burberry

The Bottega Veneta alum is rumored to replace Riccardo Tisci at the British fashion house.

By
9,125 Hypes

What Daniel Lee's Potential Appointment Could Mean for Burberry

The Bottega Veneta alum is rumored to replace Riccardo Tisci at the British fashion house.

After spending three years at the brand, Daniel Lee and Bottega Veneta abruptly parted ways in 2021, followed by the appointment of Matthieu Blazy as the new creative director for the house. With the recent rumors of the designer potentially replacing Riccardo Tisci at Burberry, we’re all curious to see if the news is true, and what this would all mean for the British fashion house.

Lee was appointed to helm Bottega in 2018 after having worked with Phoebe Philo for six years during her legendary “Old Céline” days. Prior to that, he built experience at Donna Karan, Maison Margiela and Balenciaga, where he interned under Nicolas Ghesquière.

As the new creative director, Lee blew life into the Italian fashion house, which had been struggling with tapping into the younger fashion demographic. He made the Intrecciato cool again, incorporating blown-up versions of the weave into now-iconic handbag styles like the Pouch and the Cassette. He also revamped the overall aesthetic of the brand, birthing the term “New Bottega.”

It wasn’t just Lee’s designs that brought the hype to Bottega. The creative director adopted an unusual no-social media strategy, removing the brand’s accounts in an age where social media presence is deemed crucial for brand identity and growth. Despite concerns, Lee pushed for the change, leaving ambassadors and fans to “speak for the brand” instead as shared by Kering CEO François-Henri Pinault at the time.

Now, time to talk about Riccardo Tisci and his impact on Burberry. The creative director joined the British house in 2018, replacing his predecessor Christopher Bailey. Quite the opposite from Lee, Tisci brought streetwear’s “drop” model to the luxury brand, launching more frequent product releases after debuting a new logo and “TB” monogram for the house (remember all the Burberry flagships that were wrapped in the bold orange print?). The designer also tapped into collaborations, launching co-branded collections with Opening Ceremony, Vivienne Westwood and, of course, Supreme.

Despite the bold moves and strategies geared towards younger consumers, Tisci wasn’t able to revive Burberry like Lee did at Bottega. While he did help with stabilizing the heritage label and outperformed sales predictions, Burberry didn’t get its own version of “that” bag — think Jacquemus’ Le Chiquito or Balenciaga’s Le Cagole.

So, what would it mean for Burberry to onboard a creative director like Daniel Lee? Given his record at Bottega, we can expect the unexpected. Just like he did with the Intrecciato, Lee could revamp Burberry’s signatures such as the check print and the trench coat with his sleek approach. This would hopefully boost the Burberry brand with buzzy accessories, which luxury brands rely on to drive profit.

Stay tuned as we learn more about Daniel Lee’s potential appointment at Burberry, as well as Tisci’s upcoming collection scheduled for London Fashion Week later this month.

Read Full Article
Share this article

What to Read Next

Daniel Lee Is Rumored To Replace Burberry's Riccardo Tisci
Fashion

Daniel Lee Is Rumored To Replace Burberry's Riccardo Tisci

The designer left Bottega Veneta last year.
2,262 Hypes

Daniel Lee Confirmed as Burberry's New Chief Creative Officer
Fashion

Daniel Lee Confirmed as Burberry's New Chief Creative Officer

Replacing Riccardo Tisci.
1,187 Hypes

The Top 25 Queer Community Landmarks of 2022
Culture

The Top 25 Queer Community Landmarks of 2022

Get your suitcases ready.
1,243 Hypes


Peachy Den's Sporty Noughties Drop Features Deadstock Fabric
Fashion

Peachy Den's Sporty Noughties Drop Features Deadstock Fabric

Material gworls, it’s your time to shine.
1,546 Hypes

Kendall Jenner-Approved Label TheOpen Product Drops Menswear for the First Time
Fashion

Kendall Jenner-Approved Label TheOpen Product Drops Menswear for the First Time

The cult-loved brand expands its offerings.
2,136 Hypes

Heron Preston's FW22 Collection Is Inspired by the City
Fashion

Heron Preston's FW22 Collection Is Inspired by the City

Comprised of workwear-focused garments, as well as the label’s first-ever underwear range.
1,546 Hypes

Kanye West Calls Out Gap for Ripping Off His Designs
Fashion

Kanye West Calls Out Gap for Ripping Off His Designs

“Gap held a meeting about me without me?” the rapper wrote.
3,314 Hypes

Daniel Lee Is Rumored To Replace Burberry's Riccardo Tisci
Fashion

Daniel Lee Is Rumored To Replace Burberry's Riccardo Tisci

The designer left Bottega Veneta last year.
2,262 Hypes


Stephen Colletti and Kristin Cavallari Discuss the Infamous Cabo 'Laguna Beach' Episode
Entertainment

Stephen Colletti and Kristin Cavallari Discuss the Infamous Cabo 'Laguna Beach' Episode

Colletti admits he hooked up with LC and apologizes for calling Cavallari a “slut.”
1,907 Hypes

Here’s Everything You Need To Know About TikTok’s "Moisture Sandwich" Method
Beauty

Here’s Everything You Need To Know About TikTok’s "Moisture Sandwich" Method

Extra heavy on the hyaluronic acid, please.
1,329 Hypes

Khloé Kardashian on How to Tastefully Pull Off the Barbiecore Trend
Fashion

Khloé Kardashian on How to Tastefully Pull Off the Barbiecore Trend

Whether you’re obsessed with pink or not, there’s a way to make it work.
2,243 Hypes

Givenchy Releases TK-360+ Sneaker for FW22 Women’s
Footwear

Givenchy Releases TK-360+ Sneaker for FW22 Women’s

Following the original men’s shoe.
2,472 Hypes

Ok So Apparently, Religious People Have the Best Sex Lives
Sex & Dating

Ok So Apparently, Religious People Have the Best Sex Lives

Turns to the spiritual femmes in the chat.
691 Hypes

More ▾
 
Subscribe to our Newsletter

Keep updated on the latest news.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Looks like you’re using an ad-blocker

We charge advertisers instead of our readers. Support us by whitelisting our site.

Whitelist Us

How to Whitelist Us

screenshot
  1. Click the AdBlock icon in the browser extension area in the upper right-hand corner.
  2. Under “Pause on this site” click “Always”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the AdBlock Plus icon in the browser extension area in the upper right-hand corner.
  2. Block ads on – This website” switch off the toggle to turn it from blue to gray.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the AdBlocker Ultimate icon in the browser extension area in the upper right-hand corner.
  2. Switch off the toggle to turn it from “Enabled on this site” to “Disabled on this site”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the Ghostery icon in the browser extension area in the upper right-hand corner.
  2. Click on the “Ad-Blocking” button at the bottom. It will turn gray and the text above will go from “ON” to “OFF”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the UBlock Origin icon in the browser extension area in the upper right-hand corner.
  2. Click on the large blue power icon at the top.
  3. When it turns gray, click the refresh icon that has appeared next to it or click the button below to continue.
screenshot
  1. Click the icon of the ad-blocker extension installed on your browser.You’ll usually find this icon in the upper right-hand corner of your screen. You may have more than one ad-blocker installed.
  2. Follow the instructions for disabling the ad blocker on the site you’re viewing.You may have to select a menu option or click a button.
  3. Refresh the page or click the button below to continue.