Gucci and Balenciaga Are Two of 2021's Hottest Brands
See all the biggest fashion trends revealed in Lyst’s Q1 2021 report.
As we finish off the month of April, Lyst has now returned with the first quarterly fashion trend report for 2021, which reveals that Gucci and Balenciaga are among the hottest brands right now. Based on shopper behaviors, social media mentions and Google search data, the statement additionally reveals some of the most coveted products.
Taking the top position in the brand ranking for this quarter is Gucci, which has showcased much-talked-about projects over recent months including a collaboration with The North Face. Nike shortly follows with a 59 percent increase in digital sales along with the launch of the GO FlyEase – the first hands-free sneaker. Dior takes the third spot with BLACKPINK member Jisoo announced as the house’s global ambassador. The list follows with Balenciaga, Moncler, Prada, Louis Vuitton, Bottega Veneta, Saint Laurent and Off-White™. As for the hottest women’s products, The North Face x Gucci‘s GG canvas bomber jacket leads the ranking, along with Hermès‘ Kelly bag, Bottega Veneta’s Lug boot and Prada’s re-edition 2005 nylon bag.
Meanwhile, as more vaccinations for COVID-19 become available, consumers are moving on from the loungewear and sweatpants phase. Lyst reports that searches for high heels and dresses have increased by 163 percent and 222 percent quarter-on-quarter, respectively.
Head to Lyst’s official website to see the full Q1 2021 report.
