Casetify Drops Tech Accessories Collab With Virtual Hybrid K-Pop Group, aespa
Inspired by the quartet’s hit tracks like “Next Level” and “Savage.”
Capitalizing on the global buzz around K-pop, Casetify has now joined forces with SM Entertainment for the first time, releasing a tech accessories collaboration with virtual hybrid group aespa.
Like most other Casetify releases, the collection features a wide range of phone cases, as well as covers for AirPods and MacBooks, MagSafe card wallets and chargers, phone straps and more. Each accessory takes inspiration from aespa’s hit tracks, such as “Next Level” and “Savage.” The collection further references the SMCUaespa “KWANGYA” universe, with snake print motifs reminiscent of the villain Black Mamba. The designs are further highlighted with Y2K-style aesthetics. Fans can customize their phone cases with autographs from each member of the quartet. The prints are applied to Casetify’s bestselling line of phone cases, including the Impact, Ultra-Impact and Bounce series which offer extra protection.
Casetify’s founder Wesley Ng said in a press release, “It was an interesting project to further grow the creativity that Casetify pursues with aespa’s concept of metaverse, which is unique and creative. It’s an honor to contribute to the expansion of aespa’s metaverse dimensions of the metaverse world.”
For those unfamiliar, aespa — comprised of the members KARINA, GISELLE, NINGNING and WINTER — made their debut in 2020 with four real-life members who were each accompanied by virtual alter-egos dubbed “æ.” Loved for their addictive tracks, the group made their Coachella debut as part of 88rising’s set and also signed a partnership with Warner Records this year.
Peep the collection above. You can head over to the tech accessory brand’s online store to sign up for priority access, which opens at 8 p.m. PT (11 p.m. ET) on December 21. The collaboration with officially launch online and at Casetify Studio locations worldwide on December 22 at 12 a.m. PT (3 a.m. ET).
